This New Role Will Lead Efforts Focused on
Commitment to Underserved Communities
EXTON,
Pa., Aug. 5, 2024 /PRNewswire/ -- Citadel
Credit Union is pleased to announce the appointment of Kelbin "KC"
Carolina as the company's new Community Lending Officer, effective
August 2, 2024. The addition of this
position, which is being filled via internal promotion, underscores
Citadel's commitment to ensuring broader representation across its
footprint with a focus on underserved communities.
In this role, Mr. Carolina will proactively identify, develop,
and maintain a quality network of community and business
relationships that serve as a source of referrals for new mortgage
lending opportunities. The primary focus of these efforts will be
in majority-minority census tracts within the communities Citadel
serves.
This new role represents a growing focus area for Citadel,
promoting home ownership and financial education
in underserved markets. By prioritizing community lending,
Citadel aims to enhance access to financial resources for
underserved populations and foster economic growth within
majority-minority census tracts. This initiative is part of a
broader effort to extend Citadel's reach and impact, ensuring that
all members of the community have the opportunity to achieve
financial stability and home ownership.
Mr. Carolina brings a wealth of experience and a strong track
record in residential and business lending, having previously
served at one of Citadel's branches. Mr. Carolina's accomplishments
at Citadel thus far demonstrate his dedication to providing
exceptional service and financial guidance. He has consistently
demonstrated a high level of courtesy and efficiency with
customers, continuously exceeding expectations and applying
Citadel's Class Service Principles of Accuracy, Convenience,
Respect, and Value. Mr. Carolina has developed and maintained
strong relationships with business partners and specialists in
other departments to maximize sales opportunities. His deep
understanding of industry trends, risks, and how they impact both
the customer and Citadel has been a significant asset to the
organization. Mr. Carolina's expertise aligns perfectly with the
mission of this new role and Citadel's overarching trajectory.
Bill Brown, President & CEO
of Citadel Credit Union, commented, "We are thrilled to promote and
welcome KC to this pivotal role. His extensive experience and
deep connections within the community make him the ideal leader to
drive our community lending efforts. At Citadel, we are committed
to investing in both our employees and the communities we serve.
This new initiative is a major focus area for us as we expand our
products and services to ensure that members across our entire
footprint have the opportunity to achieve financial stability and
home ownership."
The promotion of Mr. Carolina highlights Citadel's dedication to
investing in its current employees and providing them with new and
improved growth opportunities. Citadel prioritizes nurturing and
expanding the expertise of its team members, ensuring they have the
resources and support needed to advance within the organization. By
promoting from within, Citadel capitalizes on the existing
knowledge and skills of its employees while reinforcing its
commitment to career development and employee satisfaction.
About Citadel Credit Union
Citadel Credit Union
is a not-for-profit, member-owned financial institution that
provides banking, investments, and insurance services to more than
260,000 members. At $6 billion in
assets, it is one of the Greater
Philadelphia area's largest credit unions, proudly serving
residents of Bucks, Chester, Delaware, Lancaster, Montgomery, and Philadelphia counties. Citadel is recognized
as a Newsweek and Plant-A Insights Group 2024 America's Best
Regional Banks and Credit Unions, 2023 Fortune Recommends Best
Credit Union, Forbes 2022 Best-in-State Credit Union, and a
certified 2024 Great Place to Work. For more information, visit
CitadelBanking.com.
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SOURCE Citadel Credit Union