CLEARWATER, Fla., Aug. 5, 2024
/PRNewswire/ -- PostcardMania, the $104.6 million marketing technology firm
with 384 staff, increased second quarter revenues significantly
over the same quarter last year, improving 12% over Q2 2023, as
more businesses choose direct mail to reach increasingly
digital-exhausted consumers.
PostcardMania's direct mail automation products and
automation-led division, PCM Integrations, remain at the forefront
of growth with top-line revenue increasing 55% over the second
quarter last year. The multi-million dollar division focuses on
direct API integration that connect to most marketing softwares and
CRMs, giving users the ability to send direct mail as easily as
email, with scalable programmatic targeting and delivery, and
responsive lead nurturing without any upfront cost or recurring
tech fees.
"PostcardMania's most technology-driven products and services,
namely direct mail automation, continue to drive growth for us this
year, and this is a great sign for us and for the businesses we
serve," said PostcardMania Founder and CEO Joy Gendusa. "We still have a lot of room to
grow our automated direct mail products, and they're some of the
most effective tactics for budget-conscious businesses. These
products deliver on everything the modern-day marketer needs to
stand out and maximize their budget: individual-level
personalization, set-it-and-forget-it deliverability, and full
scalability."
Two direct mail automation products in particular, Website to
Mailbox and Daily Mailer Postcards, have outpaced product
growth, combining for a Q2 revenue increase of 165% over Q2 2023.
Both products offer daily trigger-based mailings that are
programmed to be mailed 24-48 hours after a specific action has
been taken by targeted prospects. Website to Mailbox provides
postcard retargeting that targets online behaviors, for example if
someone visits a business's website and leaves without converting,
or if someone fills a shopping cart without carrying out the
purchase. Daily Mailer Postcards focuses instead on relocation
activities, allowing businesses to automate outreach targeting
residents who recently listed their home for sale, had their home
listing come under contract, or closed on their home sale.
Growth of PCM Integrations and PostcardMania's daily mailer
products likely signals an increasing demand for offline solutions
at a time when digital fatigue seems ever-growing. Recent research
by HubSpot revealed that 91% of consumers believe that digital
ads are more intrusive today compared to 2–3 years ago, and a 2023
survey found that 70% of people find digital advertising
annoying and unpleasant.
By comparison, research consistently shows that direct mail
ranks among the most trustworthy forms of advertising (with 76%
agreeing it's trustworthy), elicits a 70% better brand recall than
digital ads, prompts a 400–900% better response rate, and generates
roughly 600% more revenue per lead than digital ads.
Moving forward, PostcardMania remains firm in its long-standing
purpose: to provide effective, results-based marketing solutions
that generate leads, sales and revenue for small and medium-sized
businesses nationwide so that those businesses can grow and
flourish by adding new jobs, opportunities and income to their
local communities. It is PostcardMania's mission to help strengthen
the backbone of the American economy one business at a time.
For additional information or to schedule an interview
with Joy Gendusa, contact Jessica Lalau at
888-338-6409 or email 381353@email4pr.com.
PostcardMania is one of the nation's most effective marketing
companies specializing in lead generation for small to large-sized
businesses. They have been featured on the Inc. 500 and 5,000 lists
as well as Forbes.com, Entrepreneur, Inc. Magazine, and more.
PostcardMania offers fully integrated, results-based marketing
campaigns that seamlessly bring online and offline channels
together. Visit www.postcardmania.com for more
information.
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SOURCE PostcardMania