WPS revitalizes its business and brand
2024年8月1日 - 10:00PM
WPS, a health solutions company, is undergoing a brand and business
transformation, unveiling a new look and logo to support the
company’s aggressive growth goals. Building on its rich history of
innovation and compassion, WPS has set a new course as it
relentlessly pursues new and better solutions for active-duty and
retired military members, senior citizens, employee groups, and all
they serve.
“I’m energized by the future I see for WPS,” WPS President and
CEO Wendy Perkins said. “We have a rich history, and we’ve been
through many changes and challenges over the years. Through it all,
one thing has stayed the same and will never change: doing things
the right way and treating the people we serve with compassion. The
updated brand and planned product innovations are part of our
growth strategy to drive WPS successfully into the future and take
WPS forward for years to come.”
WPS customers will begin seeing the new look on marketing
materials this fall. Business partners, WPS-listed agents, health
care providers, others who do business with WPS, and the public can
expect to see the updated brand over the next few months as updates
are rolled out across the company. The new look and logo were
shared with employees in July.
About WPS®Wisconsin Physicians Service Insurance
Corporation (WPS) is a nationally regarded benefits administrator
for a variety of U.S. government programs and a leading
not-for-profit health insurer in Wisconsin. WPS serves employee
groups in Wisconsin, senior citizens across the U.S., and
active-duty and retired military members around the world.
Headquartered in Madison, Wisconsin, WPS has more than 2,500
employees. For more information, please visit
wpshealthsolutions.com.
- WPS has a bold, new look.
DeAnne Boegli
WPS, a health solutions company
608-977-7343
deanne.boegli@wpsic.com