Food Lion Feeds: Doubling Meals and Impact to Address Childhood Hunger
2024年8月1日 - 10:00PM
In partnership with Food Lion customers and participating vendor
partners, Food Lion Feeds helped provide more than 36 million
meals* through its Summers Without Hunger initiative, doubling its
efforts of more than 17.5 million meals in 2023. The annual
campaign earned support from customers, stepping up as catalysts
for change. By purchasing specially designed reusable bags for $3
at any Food Lion store, they joined the omnichannel retailer’s
fight to address childhood food insecurity and increase access to
nutritious food during the summer. Since the campaign began in
2019, customers have helped provide more than 97 million meals*.
Food Lion Feeds was founded in 2014 by Food Lion to address food
insecurity in the towns and cities it serves.
“With more than 22 million children in the U.S. relying on
school meals during the academic year, we are deeply grateful for
partners like Food Lion and their communities, who help to provide
nutritious food to children during the summer by supporting
additional programming,” said Claire Babineaux-Fontenot, CEO of
Feeding America. “By working together, we can support kids facing
food insecurity and help to ensure they have the food they need to
thrive.”
The campaign, which took place June 26 – July 23, benefited
Feeding America®, the nation’s largest domestic hunger relief
organization, and local partner food banks throughout Food Lion’s
10-state operating area. Ten Food Lion suppliers generously matched
the proceeds of all specially designed reusable bags purchased by
customers: Campbell’s, Coca-Cola, Frito-Lay, Gatorade, General
Mills, Kellanova, Kraft Heinz, Knorr, Pepsi Beverages and Triscuit,
thus doubling the impact. As a result, every bag purchased helped
provide the equivalent of 60 meals.
“Going to bed hungry during the summer months is a reality for
far too many children in the towns and cities we serve,” said Kevin
Durkee, Manager, Food Lion Feeds, Food Lion. “At Food Lion, we
believe no one should have to choose between dinner and rent or gas
and groceries. We are overwhelmed and grateful for the unwavering
support of our valued customers and suppliers. Their support is
crucial because each donation, no matter the amount, amplifies the
impact of their contribution as we work together to catalyze change
in addressing food insecurity.”
Through Food Lion Feeds, Food Lion has helped provide more than
1.2 billion meals to individuals and families since 2014 and has
committed to donating 1.5 billion meals** by 2025. For more
information on Food Lion Feeds’ commitment to ending hunger, visit
foodlion.com/feeds.
*$1 helps provide at least 10 meals secured by Feeding
America® on behalf of local partner food banks. Through
the Summers Without Hunger campaign, Food Lion and participating
vendors guarantee a minimum donation of $200,000 (monetary
equivalent of 2 million meals) from June 26 – July 23, 2024.
**Food Lion Feeds helps address food insecurity by providing
product, financial and equipment donations; disaster relief and
recovery efforts; investing in capital campaign support for feeding
agencies; and volunteer hours by associates. These investments are
converted to a meal equivalent based on various meal equivalent
formulas.
About Food LionFood Lion is an omnichannel
grocery retailer committed to nourishing its neighbors. More than
82,000 associates across 1,100+ stores deliver an easy, fresh and
affordable shopping experience throughout 10 Southeastern and
Mid-Atlantic states. With a focus on hunger relief, Food Lion is a
pioneer in food rescue. In 2014, Food Lion Feeds was created and
has since donated more than 1.2 billion meals to those who are food
insecure. The retailer has committed to donate 1.5 billion meals by
2025. Founded and based in Salisbury, N.C., since 1957, Food Lion
is a company of Ahold Delhaize USA, the U.S. division of
Zaandam-based Ahold Delhaize. For more information,
visit foodlion.com.
About Feeding AmericaFeeding America is
committed to an America where no one is hungry. We support tens of
millions of people who experience food insecurity to get the food
and resources they say they need to thrive as part of a nationwide
network of food banks, statewide food bank associations, food
pantries and meal programs. We also invest in innovative solutions
to increase equitable access to nutritious food, advocate for
legislation that improves food security and work to address factors
that impact food security, such as health, cost of living and
employment.
We partner with people experiencing food insecurity,
policymakers, organizations and supporters, united with them in a
movement to end hunger. Visit FeedingAmerica.org to learn more.
CONTACTS:Food Lion Media
Relations704-245-3317publicrelationsteam@foodlion.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/1992f638-96f6-4485-a213-73b508a0d951