Summer Plans Not Going as Expected? Que Pasa Launches Summer Bummer "Insurance"
2024年7月30日 - 10:00PM
As Canadians know, summers are fleeting, making every moment
precious. Yet, the pressure to seize the sunny season means that
when plans fall short of perfect, it’s a real bummer. In fact,
according to a 2024 survey by Maru Public Opinion, 74% of Canadians
feel that summer activities often fall short of their expectations.
That’s why, Que Pasa, a made-in-Canada tortilla chip brand, is
excited to introduce a unique solution for seasonal letdowns with
the launch of Que Pasa’s Summer Bummer Insurance.
Summer mishaps happen, but whether it’s traffic on your road
trip, sold-out concert tickets, or a BBQ with a side of burnt,
Canadians don’t have time to waste feeling let down. With Que
Pasa’s Summer Bummer Insurance, participants can “claim” their
bummer to recover their summer with a chance to win multiple cash
prizes up to $5,000!
“It seems like summers are shorter than the time it takes to get
to the bottom of a bowl of guac,” jokes Jennifer Hill, Brand
Manager at Que Pasa, “so we don’t have time to waste feeling let
down when plans fall through. Que Pasa knows what makes Canadian
summers great. Sometimes all you need is chips and dip so you can
come together with friends to make the most of the fleeting season
with good times and good food.”
Participants can enter the contest by visiting
QuePasaSummerBummer.ca or in person at a Que Pasa “claim” centre in
two Toronto locations this August: the Well from August 6-8, 2024
or The Harbourfront Centre from August 10-11, 2024.
To submit a “claim” participants simply need to share their
summer bummer, a moment or experience that didn’t go as planned and
is worthy of a do-over. The contest is open from July 30, until
September 3, 11:59 PM EST and offers multiple prizes including:
- One (1) grand cash prize of $5,000 CAD
- Ten (10) $250 CAD cash prizes
- Twenty-five (25) $100 CAD cash prizes
With each “claim” submitted, Que Pasa will donate $10 to its
program partner the Canadian Parks and Wilderness Society (CPAWS),
up to $50,000, to support conservation efforts and raise awareness
about the importance of protecting Canada’s natural landscapes.
For more information on how to participate and full contest
rules and regulations, visit QuePasaSummerBummer.ca.
About the Summer Bummer Insurance ContestNO
PURCHASE NECESSARY. Contest begins July 30, 2024, at 9:00 a.m.
Eastern Time ("ET") and ends at 11:59:59 p.m. ET on September 3,
2024. Open to age-of-majority Canadian residents (excluding Quebec
residents). Prizes available: One (1) Grand prize of CAD $5,000;
ten (10) CAD $250 cash prize; and twenty-five (25) CAD $100 cash
prize. Mathematical skill-testing question required. Odds of
winning depend on number of eligible entries received. Limit one
(1) contest registration, and two (2) entries per person,
regardless of method of entry. For full details and official
Contest rules, visit QuePasaSummerBummer.ca.
About Nature’s Path FoodsNature's Path Organic
Foods is North America's largest organic breakfast and snack food
company and produces USDA and Canadian Certified Organic and
Non-GMO Project Verified breakfast and snack foods sold in grocery
and natural food stores in over 50 countries around the world.
Committed to the triple bottom line— socially responsible,
environmentally sustainable and financially viable, Nature's Path
works diligently to support communities and champion the cause of
people and planet. Brands include Nature's Path®, Love Crunch®, Que
Pasa®, EnviroKidz®, Anita's Organic Mills® and Love Child
Organics®. Founded in 1985, Nature's Path is headquartered in
Richmond, British Columbia and employs hundreds of valued team
members at its four facilities in Canada and the United States
For more information about Nature's Path and its commitment to
organic practices and sustainability, please visit
www.naturespath.com.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c70f8ec4-4d23-4cd0-8d41-7fb4b6677366
For media inquiries or further information, please contact:
Meredith Sedgwick
meredith.sedgwick@citizenrelations.com