LegalShield Workplace Study Unearths Gaps in Employee-Employer Expectations About Benefits Value, Communication
2024年7月29日 - 8:04PM
ビジネスワイヤ(英語)
- Workers to employers: Personalize communications, illustrate
value, provide greater support - Top frustration: Lack of clear
information to help make informed benefit choices - Top requests:
More frequent updates & live support on how to use benefits -
Beyond Open Enrollment: Workers crave actionable tips &
real-life benefit examples
U.S. workers want more detailed and frequent information about
their workplace benefits, according to a new study by LegalShield.
The survey highlights a growing demand for personalized benefits
communication, potentially reshaping how employers and HR
departments approach enrollment periods.
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Employee Voices on Benefits: Closing the
Communication Gap (Graphic: Business Wire)
“We’re finding that employees are choosing benefits like they
choose a smartphone: They’ve come to demand an experience that
features great support, personalization and clear value for the
money,” said Emily B. Rose, LegalShield’s president of business
solutions. “These findings illustrate a pivotal moment for
employers and providers alike to rethink how they deliver the
benefits experience.”
Demand for Customization
The study, Navigating Benefits Communication: Understanding
Employee Needs and Preferences, uncovered a strong desire for
customization in benefits communication. An overwhelming 89% of
employees surveyed want information tailored to their age, gender,
and location. This preference for personalization extends to the
level of detail provided, with more than half of respondents (52%)
stating that current benefits information lacks sufficient
depth.
"Employees crave practical, timely information about how their
benefits apply to real-life situations," said Rose. "Effective
communication is key to ensuring benefits are fully understood and
utilized."
Frequency and Accessibility
American workers are seeking more frequent and accessible
information about their workplace benefits, the study found. Over
half of the employees (51%) desire updates more than three times a
year on what their benefits have to offer.
Moreover, 79% expressed interest in having access to a live
representative for benefits questions, highlighting a gap in
current support systems. This gap is underscored by a third of
respondents reporting inadequate support for their current benefits
choices.
"Benefits are highly personal,” said Rose. “Employees are eager
for employers to take the extra step to provide the most relevant,
detailed information and to make it easy to ask and receive answers
to individually significant questions."
Content and Channel Preferences
The content and delivery method of benefits communications are
equally important to employees. The survey found that employees
prioritize money-saving tips (41%), news about new benefits (39%),
and guidance for life events (38%) in benefits communications.
Email (41%) emerged as the preferred channel for receiving
benefits information, with in-person meetings (27%) also ranking
highly. Despite these preferences, nearly half (45%) of employees
report difficulty finding relevant information in provided
materials.
These findings suggest that even companies with comprehensive
benefits packages may face challenges with employee satisfaction if
they use generic communication methods.
"Employers who tailor their benefits communication to employee
needs will see higher engagement, better retention, and improved
benefits utilization," said Rose. "It's not just about offering
great benefits—it's about ensuring employees understand and
appreciate their value."
Methodology: LegalShield surveyed 731 full-time employed U.S.
adults 18 and older with access to employer-provided benefits in
February 2024.
For more information, download the Navigating Benefits
Communication: Understanding Employee Needs and Preferences
study.
About LegalShield
A trailblazer in the democratization of affordable access to
legal advice, counsel, protection, and representation, LegalShield
is one of the world's largest platforms for legal, identity, and
reputation management services protecting individuals and
businesses across North America. Founded in 1972, LegalShield and
its privacy management product, IDShield, has provided individuals,
families, businesses, and employers with tools and services needed
to affordably live a just and secure life. Through technology and
innovation, LegalShield is disrupting the traditional legal system
and transforming how and where people receive legal guidance and
services, with access to thousands of qualified, trusted attorneys
and law firms. LegalShield and IDShield are products of Pre-Paid
Legal Services, Inc. To learn more about LegalShield and IDShield,
visit LegalShield.com and IDShield.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240729535069/en/
LegalShield Media Contact: Hollon Kohtz, Director of
Communications hollonkohtz@pplsi.com