JCPenney Introduces Sweetest Collaboration Yet in Exclusive Collection with HARIBO®
2024年7月25日 - 9:05PM
ビジネスワイヤ(英語)
Share in the Happy with “Goldbear Wear”
Inspired by the Happy World of HARIBO, Exclusively Available at
JCPenney in Two Collections in 2024
Today, JCPenney proudly introduced a new collaboration for the
inner child in us all with HARIBO®, America’s #1 gummi candy whose
sweet treats have brought joy to fans all over the world for over
100 years. JCPenney x HARIBO, a limited-time, exclusive collection
for young adults, teens and kids, with two drops is JCPenney’s
sweetest collaboration yet.
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the full release here:
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Playful, colorful and sweet, the JCPenney
x HARIBO collection includes tees, sweaters, pants, shorts and
accessories for kids and teens of all ages with graphics featuring
the iconic Goldbear and charming design elements like a beanie with
dimensional bear ears. (Graphic: Business Wire)
For over a century, JCPenney and HARIBO have both created
amazing, family-centered brand legacies that have stood the test of
time, staying true to the core values of their humble beginnings
with quality at the forefront. Together, JCPenney x HARIBO bring
the best, brightest and sweetest collection to life for a whole new
generation of Goldbears fans.
“It seems that no matter where you live or how old you are,
everyone has a connection to HARIBO’s iconic Goldbears,” said
JCPenney’s Chief Merchandising and Supply Chain Officer Michelle
Wlazlo. “It’s a treat that families have shared together for over
100 years. We’re proud to partner with such a storied brand to
bring this craveable, joyful collection to life for families across
America, giving a new generation the chance to experience the Happy
World of HARIBO.”
Shoppers are invited to share in the happy with “Goldbear Wear”
inspired by HARIBO Goldbears, America’s number one gummi. As HARIBO
says, Goldbears represent “irresistible joy that’s fun to share” –
and this collaboration is sure to bring that joy to America’s
diverse, working families just in time for the back-to-school and
holiday seasons.
“We’re thrilled to partner with JCPenney to surprise and delight
our fans in this wearable way,” said Seth Klugherz, HARIBO’s Vice
President of Marketing. “With so many fun and colorful options, it
mirrors our vision of feeling like a kid in a candy store marveling
at the tasty variety of HARIBO favorites like Goldbears, Twin
Snakes and Starmix. This “Goldbear Wear” collection is a playfully
unexpected chance for families to have fun with HARIBO through
displaying their fandom and we can’t wait to see their
excitement.”
Playful, colorful and sweet, the first collection includes tees,
sweaters, pants, shorts and accessories for kids and teens of all
ages with graphics featuring the iconic Goldbear and charming
design elements like a beanie with dimensional bear ears. Indulge
in a rainbow of wearable yumminess with JCPenney’s most playful,
colorful collaboration yet.
Can’t get enough of HARIBO Goldbears? Stay tuned for another
craveable holiday collection launching this November full of cozy
apparel, sleepwear and accessories in festive hues. Look no further
for the perfect gift for the candy-obsessed person in your life,
launching exclusively at JCPenney on November 7.
The collection of HARIBO Goldbear wear is available in Juniors
XS-3X, Young Mens S-4XLT, Kids XXS-XL and Toddlers 12M-5T in select
doors and online. JCPenney x HARIBO first drop is available to shop
now.
For media assets, please visit the JCPenney Newsroom.
ABOUT JCPENNEY
JCPenney is the shopping destination for America’s diverse,
working families. With inclusivity at its core, the Company’s
product assortment meets customers’ everyday needs and helps them
commemorate every special occasion with style, quality and value.
JCPenney offers a broad portfolio of fashion, apparel, home, beauty
and jewelry from national and private brands and provides personal
services including salon, portrait and optical. The Company and its
50,000 associates worldwide serve customers where, when and how
they want to shop – from jcp.com to more than 650 stores in the
U.S. and Puerto Rico.
In 2022, JCPenney celebrated 120 years as an iconic American
brand by continuing its legacy of connecting with customers through
shopping and community engagement. Please visit JCPenney’s Newsroom
to learn more and follow JCPenney on Facebook, Instagram, and
Twitter.
ABOUT HARIBO
HARIBO is the world's leading manufacturer of gummi products,
most famous for its classic Goldbears. Globally, the business
employs nearly 7,000 associates and operates 16 production sites in
11 countries. A family-owned business with a century-long heritage,
its founder, Hans Riegel, built HARIBO on a foundation of quality
and inspiring moments of childlike happiness through their
products. Established in 1920, HARIBO is the acronym that comprises
the founder's name and the city in which the company was born
(Bonn, Germany): HAns RIegel BOnn. HARIBO prides themselves on
making playful gummies meant to be shared so your inner-child can
always experience joy through sweet treats. HARIBO global
headquarters is in Grafschaft, Germany, and its U.S. headquarters
operate out of Rosemont, Ill. For more information, visit
www.haribo.com.
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Media Contact: JCPenney jcpnews@jcp.com