Kargo Announces New Integration with TikTok for Better Targeting and Reporting for Commerce Advertisers
2024年7月23日 - 10:45PM
Kargo is announcing an integration with TikTok to enable Kargo
Commerce customers to directly access offline sales insights in
TikTok Ads Manager. The integration improves targeting and
reporting for advertiser campaigns and enables true omni-channel
measurement and high quality data. Advertisers will get real time,
granular insights that measure the impact of their TikTok ads
across their full funnel, including online and offline
performance.
The integration brings offline conversion insights that
advertisers choose to share such as in-store purchases,
subscriptions and more from Kargo’s campaign management tool Media
Technology Platform to TikTok’s Offline Events API. This provides a
unique opportunity for brands that work with Kargo Commerce. Kargo
has similar integrations across a number of platforms providing a
highly scaled commerce opportunity for brands with business models
that rely on offline conversions.
The integration enables Kargo Commerce advertisers on TikTok
to:
- Measure the effectiveness of marketing campaigns from an
offline setting.
- Track and analyze customer interactions across multiple
touchpoints and channels.
- Gain a comprehensive picture of a company’s total sales and
conversions.
“We're excited about our new integration with Kargo, designed to
enhance targeting and reporting for our advertisers. This
partnership offers a comprehensive view of the customer journey,
empowering brands to optimize their campaigns,” said Lorry
Destainville, Head of Product Partnerships at TikTok.
“TikTok represents a massive commerce opportunity for
advertisers and we’re thrilled to deepen our partnership with this
integration. Advertisers are looking for more transparency and
control to improve quality and improve performance. Now they get
what they need to optimize commerce experiences on the platform,”
said Michael Shaughnessy, Chief Operating Officer at Kargo.
About Kargo
Kargo creates memorable advertising experiences to captivate
consumer attention. With a suite of exclusive cross channel
advertising solutions, leading brands choose Kargo to drive
meaningful customer connections across social, mobile and connected
television. With a focus on performance, Kargo helps the world’s
largest advertisers achieve incremental brand lift and higher
returns on ad spend. For publishers, Kargo’s proprietary platform
maximizes revenue per impression through unique creative and
targeting solutions. Founded in 2003, Kargo is headquartered in New
York with offices across the globe.
Contact:Emily Riley914-330-1128emily@rileystrategic.com