Mars is helping you get excited for the
best parts of fall with on-trend seasonal offerings
NEWARK,
N.J., July 23, 2024 /PRNewswire/ -- Mars is
celebrating the 100-day countdown to Halloween by helping uncover
how consumers celebrate and shop leading up to the Halloween
holiday.
As the authority on Halloween, Mars is helping fans of fall lean
into their favorite season with new data from the company's
inaugural "Mars Tricks, Treats and Trends" report. With only 100
days to go before Halloween, Mars isn't alone in its anticipation,
as consumers are increasingly showing early, widespread enthusiasm
for the spookiest holiday of the year. Data indicates the industry
realized a 6% increase in year-over-year pre-season Halloween candy
sales in 2023.(I)
"Our innovative, on-trend Mars Halloween 2024 line-up is the
perfect pairing for the extended Halloween season," said
Tim LeBel, Chief Halloween Officer
and President of Sales at Mars Wrigley North America. "Our Mars
offerings inspire moments of everyday happiness from the first bake
sale and big tailgate of fall to Halloween celebrations like
trick-or-treating, hosting and being the best house on the
block."
New data from the "Mars Tricks, Treats and Trends" report finds
that of those planning to celebrate Halloween, Passing Out Candy
(52%), Dressing Up (36%) and Social Gatherings (35%) make up the
top ways to celebrate. And Gen Z—"Halloween Heroes" who celebrate
Halloween early and often—intend to celebrate through Dressing Up
(53%) and Social Gatherings (52%).
Interesting shopping trends also emerged as those planning to
buy candy online (17% of those who report planning to buy Halloween
candy) demonstrate more intention with Halloween planning (compared
to in-store and omnichannel shoppers), beginning 7.9 weeks in
advance on average. Additionally, online shoppers are more likely
to care about reputation—64% consider their reputation when buying
candy to pass out or fill in a bowl for hosting.
As you begin planning your favorite fall festivities, make sure
to keep your eyes on shelves for Mars Halloween candy offerings to
match any occasion—like variety bags with on-trend mixes including
both chocolate and fruity gummies, seasonal fan-favorites TWIX® and
SNICKERS® Ghoulish Green treats for a "me moment" and NEW
M&M'S® Milk Chocolate Pumpkin Pie for your next baking
adventure or movie night. Explore the full "Mars Tricks, Treats
and Trends" report and check out slide 3 for our newest
insights.
Ipsos Survey Methodology:
These are some findings from
an Ipsos survey, conducted on behalf of Mars, Incorporated, among
n=2,256 adults in the U.S., age 18 and up, who indicate plans to
celebrate Halloween. The survey was conducted online, in English,
between April 11-16, 2024. The
starting sample for the survey was a representative sample of
n=3,000 U.S. adults, including an oversample of n=105 Gen Z adults,
who were then screened on how, if at all, they plan to celebrate
Halloween. The credibility interval, a measure of precision used
for online, non-probability polls, for this survey is plus or minus
2.5 percentage points. Questionnaire
(I)Source: Nielsen AOC+C Halloween Pre-Season* 4
WE 8/19/23
Media Contact
Hannah
Messinger
hannah.messinger@effem.com
445-444-6970
About Mars, Incorporated
Mars, Incorporated is driven
by the belief that the world we want tomorrow starts with how we do
business today. As a global, family-owned business, Mars is
transforming, innovating, and evolving to make a positive impact on
the world. Across our diverse and expanding portfolio of quality
snacking, food, and pet care products and services, we employ
140,000+ dedicated Associates. With more than $47 billion in annual sales, we produce some of
the world's best-loved brands including Ben's Original™, CESAR®,
Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®,
ROYAL CANIN®, and WHISKAS®. We are creating A Better World for Pets
through our global network of pet hospitals and diagnostic services
– including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ –
using cutting edge technology to develop breakthrough programs in
genetic health screening and DNA testing.
For more information about Mars, please visit www.mars.com. Join us
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SOURCE Mars