OLAPLEX Launching New Patented OLAPLEX Bond Shaping Technology™
2024年7月23日 - 9:30PM
ビジネスワイヤ(英語)
The product offerings were specifically created
to support natural curl patterns and textures and represents
revolutionary curl innovation in-salon and at home.
Declare Your Curl Confidence
Olaplex Holdings, Inc. (“OLAPLEX”), the innovative,
science-enabled, and technology-driven haircare company, today
announced the launch of the brand’s new patented OLAPLEX Bond
Shaping Technology™, created to support curly hair of all types
and textures–effectively repairing the internal hair structure to
strengthen and reshape curl-forming bonds and lock them in place to
rebuild natural curl patterns.
The new OLAPLEX Bond Shaping Technology™ in the Bond
Building category marks the next wave of scientific innovation from
OLAPLEX. This new technology was created to directly serve the full
range of Curl types and textures, from wavy (2a-2c) to curly
(3a-3c) and coily (4a-4c), supporting each individual curl
structure from the inside out.
“We are so excited to bring this brand-new technology to the
market with our new BOND SHAPER™ Curl Rebuilding Treatment.
Born in the hair salon, this is a groundbreaking innovation that is
synonymous with OLAPLEX,” said Amanda Baldwin, OLAPLEX Chief
Executive Officer. “With the release of our BOND SHAPER™
products, we are excited to expand our professional service
offerings and bring our unique OLAPLEX science and technology to
the curl community, which is a highly engaged and underserved
market, and where we are uniquely positioned to offer a new
science-backed solution.”
The new OLAPLEX Bond Shaping Technology™ contains a
unique peptide composed of 23 amino acids and allows for
cortex-deep penetration to help reconnect and strengthen multiple
points (up to 6) of a disulfide bond within its current application
area. In addition to this breakthrough technology, the new products
also contain Coconut-Avocado Milk which is high in Lauric
Acid, fatty acids and essential vitamins, helping to fortify curls
and reduce breakage, a Curl Retention Compound that helps to
form a curl-locking barrier to maintain definition, smoothness and
shine, and our classic OLAPLEX Bond Building Technology™
that leaves hair visibly healthier.
“We developed BOND SHAPER™ with OLAPLEX’S new patented Bond
Shaping Technology™, " explains Lavinia Popescu, Chief Scientist
at OLAPLEX. “This technology combined with Curl Retention
Compound and other ingredients in these products forms a
curl-locking barrier to maintain the definition, smoothness and
shine of each individual curl. The science behind this technology
is truly unique and with OLAPLEX’s leadership in the bond-building
category, we were able to leverage that expertise and apply it in a
completely new way to service consumers with a wide variety of curl
patterns.”
The BOND SHAPER™ product offering includes:
- Bond Shaper™ Curl Rebuilding Treatment is a 3-step curl
restoring salon service that helps repair, rebuild, and redefine
curls in one salon visit. It leverages new patented technology that
helps strengthen and relink broken disulfide bonds, providing curl
shape and definition.
- No.10 Bond Shaper™ Curl Defining Gel is a reparative,
curl-defining styling gel to instantly revive natural curl
patterns. New technology – Curl Retention Compound nourishes –
paired with patented OLAPLEX Bond Building Technology™ enhances
curls for healthy shine and strengthens damaged disulfide bonds,
maintaining a healthy curl pattern and shape.
“With OLAPLEX’s BOND SHAPER™ there is now a truly unique
technology that can be offered to clients that can provide
immediate results. This is revolutionary because it provides not
only definition, but repair at a molecular level,” said Naeemah
LaFond, Global OLAPLEX Ambassador.
Full details of the products below inclusive of key ingredients,
benefits, claims and more.
BOND SHAPER™ CURL
REBUILDING TREATMENT
WHAT IT IS: A professional 3-step
curl-restoring salon service that helps to strengthen, shape and
lock the broken bonds responsible for providing curl shape and
definition.
KEY INGREDIENTS/BENEFITS:
- OLAPLEX Bond Shaping Technology™ Unique peptide composed
of 23 amino acids Cortex-deep penetration to help re-link &
strengthen broken disulfide bonds in 3D Locks curl-forming bonds in
place for visibly stronger & healthier-looking hair
- Coconut-Avocado Milk High in Lauric Acid, fatty acids,
and essential vitamins Fortifies curls & reduces breakage
Nourishes & conditions for softer, shinier-looking curls
- Curl Retention Compound Highly humidity-resistant,
flexible polymers, plant collagen, and sugars Form a curl-locking
barrier to maintain definition, smoothness, and shine
- OLAPLEX Bond Building Technology™ Relinks broken
disulfide bonds responsible for hair structure and strength Leaves
hair visibly healthier
CLAIMS:
- Improves curl retention
- Control frizz through 15 washes
- Strengthen & repair
- Reduces breakage
- Safe for color-treated hair
CONSUMER PERCEPTION
- 100% of stylists agree treatment is easy to perform &
efficient*
- 99% of stylists agree clients’ curls are revived, defined,
moisturized & shiny*
- 97% of stylists agree clients’ curls look repaired &
visibly improved*
- 97% of stylists would recommend this treatment for their
clients*
- 94% of stylists agree treatment helped improve curl retention
& restore elasticity and bounce*
- 99% of clients agree curls look more defined*
- 96% of clients agree curls look and feel healthier, repaired,
hydrated & frizz-free*
*based on a stylist & client perception
study of 12 stylists and 68 participants
TO BOOK A SERVICE: Find and contact
your local OLAPLEX-approved salon at
olaplex.com/certified-stylists
No. 10 BOND SHAPER™
CURL DEFINING GEL:
KEY INGREDIENTS/BENEFITS:
- Coconut-Avocado Milk High in Lauric Acid, fatty acids
& essential vitamins Fortifies curls & reduces breakage
Nourishes & conditions for softer, shinier-looking curls
- Curl Retention Compound Highly humidity- resistant,
flexible polymers, plat collagen & sugars Form a curl-locking
barrier to maintain definition, smoothness & shine
- OLAPLEX Bond Building Technology™ Relinks broken
disulfide bonds, responsible for hair structure & strength
Leaves hair visibly healthier
HOW TO USE: Apply and evenly
distribute a small amount to clean, wet hair in sections. Scrunch
in an upward motion to define and enhance natural curl pattern. Air
dry or diffuse until dry. Once dry, gently scrunch to release curl
cast for defined, frizz-free curls.
CLAIMS:
- Improves curl retention by 52% after 1 use
- Repairs and strengthens
- 72-HR frizz control / humidity-resistance
- Reduces frizz by 85% after 1 use
- Significant improvement in detangling, smoothness &
conditioning
- Color safe
- Protects from heat damage up to 450°F
CONSUMER PERCEPTION
- 95% of participants agree product enhanced natural curl
pattern
- 92% of participants agree product provided a flexible feel and
finish
- 90% of participants agree curls maintained hydration after 7
days
- 89% of participants agree curls felt smooth, light &
bouncy
- 88% of participants agree product increased curl shape, kept
curls defined all day & provided all-day hold
- 87% of participants agree curls look visibly healthier
- 80% of participants agree curls last beyond day 1
*based on a consumer perception study of 130
participants after 1 use; 7 days of use
WHERE TO BUY: Contact your local OLAPLEX-approved
distributor.
About OLAPLEX OLAPLEX is an innovative, science-enabled,
technology-driven beauty company with a mission to improve the hair
health of its consumers. In 2014, OLAPLEX disrupted and
revolutionized the prestige hair care category by creating
innovative bond-building technology, which works by protecting,
strengthening and relinking broken bonds in the hair during and
after hair services. The brand’s proprietary, patent-protected
ingredient works on a molecular level to protect and repair damaged
hair. OLAPLEX’s award-winning products are sold through an
expanding omnichannel model serving the professional, specialty
retail and direct-to-consumer channels.
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Media: Olaplex olaplex@derris.com