CG Life Focuses on Continued Growth with Appointment of Industry Veteran Jay Carter as Executive Vice President, Business Development
2024年7月23日 - 8:57PM
ビジネスワイヤ(英語)
CG Life, a leading integrated agency that blends
strategy, creative, marketing, digital, and communications with
science, has welcomed industry veteran Jay Carter as the agency’s
Executive Vice President, Business Development. Emerging out of
retirement to join the CG Life team, Carter’s focus will be on the
continued growth of CG Life across all facets of the agency,
including the advancement of its legacy life science business and
its strategic expansion as agency-of-record among biopharma
companies.
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Jay Carter, Executive Vice President,
Business Development, CG Life (Photo: Business Wire)
“Everyone who has worked with Jay or competed against him knows
he is driven to win, but he does it with integrity and a relentless
commitment to client success,” said David Ormesher, CG Life CEO.
“Those are his non-negotiables, and when I had a chance to bring
him on the CG Life team, I jumped. He’s a friend and a highly
respected leader in the agency world, and I know we’re going to
have a lot of fun building the future with him.”
Over the course of his four-decades-long career leading
strategic growth for communications organizations, Carter has held
several senior leadership positions including with JUICE Pharma
Worldwide as its Executive Vice President, Business Development.
Prior to that he spent over 35 years with AbelsonTaylor, the health
and wellness advertising agency based in Chicago, IL, where he led
business development and customer engagement functions. Most
recently, Carter launched his own consulting firm, Into the Wild
Consulting, where he was providing part-time consulting services to
CG Life prior to joining the agency full-time.
“Meeting the team at CG Life has been a real eye-opener; it is
full of exceptionally strong and capable people, amazing scientific
content and digital expertise, and it is crystal clear on its focus
and where it wants to continue developing,” said Carter. “When I
decided to retire in January 2024, I was certain it was time to
finally take a step back, slow down and spend time with my family.
And yet, I found that I was lacking that spring in my step that I
exhibited whenever I was actively engaged in a business or project.
After spending time with the leadership and team at CG Life, I
realized this is where I’m supposed to be. I’m really looking
forward to sharing the many capabilities of this quickly evolving
shop and finding ways I can help the CG Life team continue to
grow.”
Carter has been recognized multiple times throughout his
extensive career including receiving Med Ad News Industry Person of
the Year and the MM+M Pinnacle Award, both in 2022. He has also
been awarded the Distinguished Alumnus Lifetime Achievement Award
by his alma mater, the University of Michigan College of Pharmacy,
in 2018. Carter has previously served as Board member and
Chairperson for both the Coalition for Healthcare Communication and
the Medical Advertising Hall of Fame.
As a vibrant team of over 150 digital marketing experts,
scientific communicators, and PhD-level writers, CG Life provides
integrated marketing solutions to leading companies in biopharma,
medical devices, diagnostics, and research tools and services. The
company recently experienced massive growth with two strategic
acquisitions including Toolhouse, a digital agency expanding
technology-enabled omnichannel capabilities for high-profile life
sciences companies, and Berry & Company Public Relations, a
Manhattan-based communications powerhouse agency specializing in
rare and ultra-rare brands.
About CG Life
For more than two decades, CG Life has provided integrated
marketing solutions to companies leading the way in therapeutics,
medical devices, diagnostics, and research tools and services.
Committed to the profound impact of science on everyday lives, CG
Life blends scientific understanding, strategic imagination, and
digital innovation to guide clients through the biggest leaps they
make. Visit cglife.com learn more.
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Isabella Rodriguez CG Life irodriguez@cglife.com