The franchisees of Keller Williams Realty, Inc. (KW), the
world’s largest real estate franchise system by agent count, have
distributed more than $2.0 billion of their profits to their
associates, who have aided in their growth since the program’s
launch.
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On Monday, July 22, at 11 a.m. central
time, (L-R) Jason Abrams, head of industry and learning, Gary
Keller, executive chairman, and Mark Willis, CEO and president of
KW, celebrated the milestone in profit share moment with top
leaders from KW’s market centers in the United States and Canada
via the weekly-held Growth Call. (Photo: Business Wire)
“We are thrilled to celebrate that over $2 billion in lifetime
profit share has been distributed to our franchisee-affiliated
agents, a milestone that underscores the profound impact of our
vision,” said Mark Willis, CEO and president, KW. “This achievement
is a quantifiable testament to our strong, growth-minded
culture.”
From Jan. 1, 2023, to June 30, 2024, KW real estate brokerage
franchisees (market centers) have awarded more than $148.0 million
in profits to associates who contribute to their brokerages’
growth.
“This profit share milestone results from how we think of our
relationship with our business partners,” said Gary Keller,
executive chairman and co-founder, KW. “Profit share is an equal
opportunity, unequal reward. Those that put in effort will get the
lion's share of the results.”
“With profit share, we created a program for our franchisees
that allows them to treat their real estate sales associates as
their partners,” said Keller. “Profit share allows associates to
build their businesses inside our franchise model, which is as
powerful as if they owned a brokerage themselves.”
Lifetime Profit Share Awarded to KW Affiliated Associates
(Through June 30, 2024):
- 137 KW-affiliated associates have earned over $1 million in
lifetime profit share
- 386 KW-affiliated associates have earned over $500,000 in
lifetime profit share
- 3,077 KW-affiliated associates have earned more than $100,000
in lifetime profit share
- 6,648 KW-affiliated associates have earned more than $50,000 in
lifetime profit share
- 28,827 KW-affiliated associates have earned more than $10,000
in lifetime profit share
“The best part about profit sharing is that I can live a life by
design,” said Sue Adler, a Madison, New Jersey-based KW-affiliated
associate.
In 1986, Keller and KW’s first Associate Leadership Council
created the profit-sharing program. Officially launched in 1987,
the program ensures the goals of KW franchise owners and their
agents remain permanently aligned.
Each month, KW market center owners share roughly 50% of their
businesses' profits with their associates who help that business
grow.
“Profit share is the engine of our culture,” said Shawn Rawls,
an Atlanta, Georgia-based KW-affiliated agent. “It gives everybody
a seat at the table.”
When an agent joins a KW market center, the agent designates as
their sponsor the person who has the most significant impact on
their decision to join the market center. The designated sponsor
becomes part of the agent’s profit share tree and, once vested,
will receive a portion of the market center’s profits, which will
be attributed to the associates in their tree.
“With profit share, our opportunities to give are much greater,”
said Linda McKissack, a Flower Mount, Texas-based KW-affiliated
agent and franchise owner.
KW-affiliated associates can also designate a beneficiary to
receive their profit share distributions upon death.
“Profit share is a legacy that you can leave,” said Jessica
Starr, a Simsbury, Connecticut-based KW-affiliated agent. “You can
leave it to your loved ones, or you can leave it to a trust.”
“It has taken care of our family and extended family multiple
times,” said Starr. “I couldn’t be more grateful for it.”
About Keller Williams
Austin, Texas-based Keller Williams is the world’s largest real
estate franchise by agent count. It has more than 1,000 market
center offices and 174,000 agents. The franchise is No. 1 in units
and sales volume in the U.S.
Since 1983, the company has cultivated an agent-centric,
technology-driven, and education-based culture that rewards
affiliated agents. For more information, visit kwri.kw.com.
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Darryl G. Frost Director of Public Relations and Media Relations
darryl.frost@kw.com / 254-466-3627