IPG Mediabrands’ Dedicated Commerce Unit, KINESSO Commerce, Partners with Vudoo to Roll Out First-to-Market Global Solution
2024年7月23日 - 4:00AM
ビジネスワイヤ(英語)
KINESSO Commerce, IPG Mediabrands’ technology-driven commerce
division, has today announced a global partnership with
award-winning technology company and content commerce expert Vudoo.
The partnership powers the launch of a new, always-on commerce
media solution that combines KINESSO Commerce’s activated media
with Vudoo’s advanced shoppable ad technology, enabling content to
be shoppable all the time, across the open web. KINESSO Commerce
has launched the end-to-end solution under the banner of “ShopNow”,
which encompasses the full suite of capabilities offered, including
Vudoo technology, KINESSO’s activation and performance
capabilities, and creative solutions from IPG Mediabrands.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240722833229/en/
Left to right: Amie Owen, KINESSO
Commerce; Nick Morgan, Vudoo; Hope Williams, KINESSO Commerce
(Photo: Business Wire)
The partnership is a first-to-market global solution across
leading commerce partners - including Amazon - providing KINESSO
clients with greater transparency and visibility on the consumer
journey, including whether or not a consumer completes a purchase
once they’ve added items to their cart. The global partnership will
launch in the Australian market with several iconic Australian
retailers. Further rollouts will follow in the UK, US and APAC,
along with a broader portfolio of clients.
KINESSO Australia’s Head of Commerce, Hope Williams, said:
“Vudoo’s vision aligns perfectly with ours at KINESSO Commerce—we
believe every story we tell needs a ‘buy button’ to ensure a
seamless consumer experience, which has become a fundamental
expectation for brands today, especially younger digital-native
audiences. We are confident this partnership will redefine how our
global brands engage with consumers on the open web.
“Our commitment to providing a globally scalable, end-to-end
solution—including creative production, activation and insights,
paired with Vudoo’s world-class commerce technology—is a testament
to our dedication to client growth and success in the face of
digital disruption.”
KINESSO Commerce’s expertise in measurement and analytics,
coupled with Vudoo’s real-time capture of first-party data, will
supercharge KINESSO Commerce’s optimisation capabilities to drive
further conversions for the agency’s clients. KINESSO Commerce will
now be able to elevate its off-retailer website and content
creation services, benefitting the wider IPG Mediabrands network.
Vudoo’s interactive video features will enable digital marketers to
access customer intent signals currently unavailable from regular
video formats, giving consumers the power to dictate what they want
to see and what their user journey looks like.
Vudoo’s CEO and Founder, Nick Morgan, commented: “We’re thrilled
to announce our alliance with KINESSO Commerce, enabling consumers
to shop directly from ads and content, and helping retailers
achieve greater reach.
“This partnership is a testament to Vudoo's commitment to
innovation and our vision for a future where shopping everywhere
becomes a seamless reality for consumers worldwide. Together, we
hope to set a global precedent of transforming traditional
advertising by making every piece of content shoppable directly on
the open web.”
KINESSO Commerce’s Global Chief Growth Officer, Amie Owen, said,
“The content commerce space is rapidly evolving and expectations
from consumers online are high, particularly when it comes to the
checkout process.
“We’re excited to partner with the team at Vudoo to make content
shoppable and streamline the user experience as we believe that
everything should be shoppable all the time. The 360-degree view of
customer purchasing journeys and real-time analytics available on
Vudoo’s platform will enable our marketers to enhance customer
engagement and drive actionable insights for brands.”
About Vudoo Vudoo’s patent-pending, in-stream checkout
feature allows customers to transact directly within content,
enabling advertisers to boost conversions and collapse the sales
funnel. Their low footprint means brands and publishers can
integrate content commerce functions into their tech stack without
needing to upgrade their own infrastructure or operational
capabilities.
Founded in 2017, Vudoo's content commerce platform enables
advertisers to enhance their content by creating personalised
journeys through unique, one-to-one storytelling that captures
audience attention and boosts engagement.
About KINESSO Commerce KINESSO Commerce is the dedicated
Commerce unit that sits within KINESSO of IPG Mediabrands. It
specialises in Retail Media, including strategic planning,
consultancy and activation both on and off retailer websites and
marketplaces. In addition, in our larger markets, we provide
supporting services such as retail content creation, forecasting
and profitability analysis. Through our parent agency, KINESSO, we
also offer a full suite of performance services such as paid
search, paid social (including social commerce) and SEO.
With more than 1,000 experts in markets around the world, our
team is connected to our clients and customers. To learn more about
how KINESSO Commerce can benefit your business, please visit
KINESSOCommerce.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240722833229/en/
Press: Sandra Hogg, KINESSO Commerce Australia
sandra@mohrpr.com.au
Fran Foo, Vudoo APAC fran@kickercomms.com
Carys Geer, Vudoo UK carys.geer@teamgingermay.com
Stephanie Doennecke, KINESSO Commerce US
stephanie.doennecke@mbww.com