Buffini & Company Launches New Designation Aimed at Empowering, Elevating ‘Full-Time, Full-Service’ Real Estate Practitioners
2024年7月23日 - 3:21AM
Buffini & Company, North America's foremost real estate
coaching company, is today launching a new training program for
real estate professionals to win business as they face the new
rules of real estate.The company’s new
Certified Full-Service
Professional (CFSP) designation training program is aimed at
helping real estate professionals attract and keep customers,
communicate their unique selling proposition and stand out in
today’s uncertain housing landscape. Coaching icon Brian Buffini,
founder and chairman of Buffini & Company, unveiled the CFSP
program for the first time today during “Brian Buffini’s Bold
Predictions: Mid-Year Update” broadcast.“The CFSP training
separates the true professionals from the amateurs at a time when
the industry is at a crossroads over agent compensation and agents’
perceived value,” Buffini says. “Working with a CFSP designee means
buyers and sellers will understand how their agent earns their
appropriate compensation while receiving unparalleled service
throughout their transaction.”For the rest of the year and into
2025, training will include live virtual and on-demand content from
relevant thought leaders, including
Brian Buffini who will
cover how to succeed in the new era of real estate and deliver
customer service that wows. Additionally, there will be three
modules that feature sit-down interviews with iconic thought
leaders such as New York Times best-selling author
Jon
Acuff, award-winning advertising writer and creative director
Ron Tite and hospitality visionary/author and leading
restaurateur
Will Guidara discussing the key skills needed
to be a professional business owner and stand out from the
competition. To kick off 2025, world-renowned negotiation expert
Chris Voss will headline Buffini & Company’s virtual
event in January. There’s also a bonus interview with
Katie
Johnson, NAR’s chief legal officer and chief member experience
officer, who discusses the future of real estate post-settlement.
These handpicked experts will share impactful how-tos that will
help real estate practitioners proactively transform their
businesses — and their lives. The CFSP program is packed full of
resources such as dialogues to handle objections, buyer and seller
presentations and cutting-edge marketing materials to connect with
and educate customers.The new training is Buffini & Company’s
bold and enterprising answer to the watershed moment the industry
is facing amid legal battles over agent compensation that have
forever changed the rules of real estate. In March, without
admitting to any wrongdoing, NAR agreed to a landmark $418 million
antitrust settlement in federal court in response to numerous
consumer lawsuits. As part of the agreement, NAR plans to end its
practice of cooperative compensation as a condition of advertising
properties on the Multiple Listing Service (MLS). The trade group
also agreed to implement a new rule requiring MLS participants
working with buyers to create written representation agreements
with their buyers before showing them properties in person. No
stranger to innovation in real estate coaching, Buffini &
Company has launched several successful programs to much acclaim,
including its cornerstone “100 Days to Greatness” training and “The
Pathway to Mastery.” The CFSP continues the company’s proud
tradition of educational excellence.“For over three decades,
Buffini & Company has sought to raise the quality bar in real
estate; the CFSP training is an exciting step in the evolution of
that journey,” says CEO Dermot Buffini. He adds that hot markets in
recent years didn’t encourage good business habits within the
industry. However, with a cooler home sale market, the tide has
changed and real estate professionals must change, too.“Now, more
than ever, we believe this training is needed to help transform the
real estate industry to operate at the highest levels of
professionalism. We need to restore trust and build unshakeable
relationships with clients who put their faith in us to help them
reach their homeownership dreams.”Despite the legal drama and
headlines surrounding agent compensation, buying or selling a home
remains one of life’s largest financial transactions. And consumers
still need the guidance of a trusted, knowledgeable real estate
professional at their side, Brian Buffini says. That’s why agents
can’t be timid about sharing the value they add to the transaction.
“Just having these skills in their toolbelts is not enough anymore;
agents must be proactive and assertive in showing (not just
telling) buyers and sellers how they’ll help them achieve their
real estate goals,” Buffini says. He continues, “In today’s market,
real estate professionals can’t afford to play small; that’s not
how they’ll scale and thrive. Almost daily, consumers are being
inundated with bleak headlines about housing affordability and the
real estate profession. It’s up to full-time, full-service real
estate professionals to be their calm in the storm.”CFSP trainees
will get access to audio dialogues for buyers and sellers as well a
whole suite of digital assets, such as marketing infographics,
printable PDF handouts and social posts all designed to help real
estate professionals talk to consumers about the level of service
they provide and how it helps buyers and sellers, in turn, achieve
their real estate goals.Industry leaders are applauding the new
program and Buffini & Company’s out-front leadership on pushing
the educational envelope within the profession.“It is an
understatement to say that raising the professionalism bar in the
real estate industry is long overdue,” says Kenneth R. Trepeta,
president and executive director of Real Estate Services Providers
Council. He adds: “We are entering a new era of how we serve
homebuyers and sellers during the complexities of a real estate
transaction. The breadth of training CFSP offers and the timing of
the program is a shot in the arm for real estate professionals and,
more importantly, their clients and customers.”
How to
registerSign up for the Certified Full-Service Professional
designation training program today. Enroll now for $395 ($295 for
Buffini members*) to earn your CFSP designation. For more
information, visit
win.buffini.com/training/certified-full-service-professional or
contact 1-800-945-3485 x2.*Buffini members are defined as Referral
Maker PRO and Coaching members.
Michelle Esposito
Buffini & Company
(760) 827-1390
michellee@buffini.com