Company Receives Highest Possible Scores in
Innovation, Engagement Channels: Advertising, Journey
Orchestration: Adaptive Workflows, Audience Segmentation: Buying
Groups, and Fit Modeling criteria
SAN
FRANCISCO, July 22, 2024 /PRNewswire/
-- Demandbase, the leading account-based GTM platform for B2B
enterprises, today announces it has been named a Leader in "The
Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024." The
Forrester report consists of an evaluation of 12 B2B revenue
marketing platforms across 23 criteria. The research identified the
most significant providers through extensive research, analysis,
and scoring.
The report states that Demandbase "excels with account-based
advertising and overall platform flexibility." Additionally, the
report noted that Demandbase is "particularly relevant for large
enterprises focusing on revenue marketing strategies that require
robust account modeling, advanced ad targeting, multi-channel
orchestration, and data augmentation and integration
capabilities."
"We're honored to be recognized as a Leader by Forrester in this
report," says Umberto Milletti,
chief R&D officer at Demandbase. "We were especially pleased to
receive the highest score possible in the innovation criterion, as
that is the core of what we do at Demandbase. Just this year, we
were the first GTM platform to release multiple buyer journeys for
ABM customers and, in January, we rolled out AI-powered advertising
innovations, like AI-Powered Campaign Outcomes. We commit to
continue this work for our customers and the broader industry, as
we all strive to make revenue marketing even more powerful."
The Forrester report mentions that "Demandbase has a strong
market presence, particularly in the enterprise sector, and is
widely recognized as a pioneer in ABM." It went on to state that
"reference customers praised Demandbase for its strong support,
strategic collaboration, and robust ABM capabilities."
Demandbase earned the highest possible scores in the following
criteria:
- Innovation
- Engagement Channels: Personalization
- Engagement Channels: Advertising
- Journey Orchestration: Application Integrations
- Journey Orchestration: Adaptive Workflows
- Audience Segmentation: Buying Groups
- Fit Modeling
To learn more, visit here.
About Demandbase
Demandbase is the leading
account-based GTM platform for B2B enterprise sales and marketing
teams, designed to make every moment and every dollar count. That's
because when the stakes are high, aligning revenue teams to act
with precision and confidence is the difference between crushing
the quarter or falling short. Since creating the category in 2013,
Demandbase continues to revolutionize the way B2B companies go to
market with AI-powered insights and industry-leading impact.
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SOURCE Demandbase