Summit Hill Foods Welcomes Kyle Peterson as Chief Marketing Officer
2024年7月22日 - 11:46PM
ビジネスワイヤ(英語)
Summit Hill Foods announces the appointment of Kyle Peterson as
its new chief marketing officer. Peterson brings over 20 years of
marketing and food industry experience.
As chief marketing officer, he will lead and oversee all
marketing, advertising and digital activities at the company. He
will also be responsible for developing innovative strategies to
enhance awareness and drive revenue growth across Summit Hill
Foods’ retail brand portfolio, including Better Than Bouillon®, The
Original Louisiana Brand Hot Sauce™ and Better Than Gravy®.
“We are excited to have someone with Kyle’s experience and track
record of success join the Summit Hill Foods team,” said Steve
Goodyear, President and CEO, Summit Hill Foods. “We look forward to
the continued growth of our brands and business under his marketing
leadership.”
Throughout his career, Peterson has held senior marketing
leadership and brand management positions at several leading
companies in the consumer packaged goods industry, including
InnovAsian Cuisine, SunOpta Inc., Post Consumer Brands and General
Mills. Most recently, Peterson held the role of senior vice
president of marketing at InnovAsian Cuisine where he led the
marketing organization, spearheaded corporate marketing initiatives
and developed growth strategies to support business transformation
and expansion plans.
“I am thrilled to join the Summit Hill Foods team and look
forward to the opportunity to work on such strong brands,” said
Peterson. “I am excited to leverage my experience to support and
accelerate the company’s already strong momentum of growth.”
Peterson received a Master of Business Administration in
Marketing and Finance from the Kellogg School of Management at
Northwestern University.
About Summit Hill Foods: Summit Hill Foods is a leading
branded food company with nationally recognized brands: Better Than
Bouillon®, The Original Louisiana Brand Hot Sauce™ and Better Than
Gravy®. In addition to the retail brand portfolio, Summit Hill
Foods serves as a flavor-first solution provider and trusted
ingredient supplier to foodservice distributors, manufacturers and
restaurants. To learn more, visit SHFoods.com.
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Lindsey Hoverter lindsey@pinckneyhugo.com