New partnership will leverage joint booking and
marketing power to amplify artist development and fan experiences
in the Virginias
The Bowery Presents, the leading East Coast concert
promoter and venue management company, announced today a booking
and marketing partnership with Richmond-based Broadberry
Entertainment Group, the largest independent promoter in
Virginia. Formalizing a long-lasting relationship between the two
entities, this partnership will expand producing opportunities for
both Bowery and Broadberry within Virginia and West Virginia.
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Broadberry Entertainment Group brings a wealth of experience in
live music promotion for both rising and well-established artists
throughout the region, presenting more than 500 events annually.
Alongside The Bowery Presents, an AEG Presents company, the new
partners will extend the pipeline for artist development from
Bowery and Broadberry’s clubs to jointly booked and/or operated
large amphitheaters and arenas in the Virginia region. Together,
Bowery and Broadberry have produced sold-out shows with leading
artists including Chappell Roan, Zach Bryan, Noah Kahan, Mt.
Joy, Faye Webster, Jason Isbell & The 400 Unit, Tedeschi Trucks
Band, King Gizzard and The Lizard Wizard, among many
others.
“Our relationship with Bowery has evolved naturally over the
last several years, beginning with individual events and expanding
to venues,” said Jessica Gordon and Lucas Fritz, owners of
Broadberry Entertainment Group. “It is exciting to partner with
Bowery, who operates with an independent mindset and ready to
embrace our creativity and ideas for the region. We are excited to
learn and grow alongside some of the best event producers in the
business today.”
The partnership will book events in theatres and larger venues
throughout the Virginias, including Browns Island (6,500
capacity), Virginia Credit Union Live! (6,000 capacity),
Lewis Ginter Botanical Garden (2,000 capacity), Dominion
Energy Center (1,800 capacity), and Altria Theater
(3,600 capacity) in Richmond; Chartway Arena (6,500
capacity), and Chrysler Hall (2,500 capacity) in Norfolk;
Capital One Hall (1,500 capacity) in Tysons; Sandler
Center for Performing Arts (1,300 capacity) in Virginia Beach;
Marshall Health Network Arena (6,500 capacity) in
Huntington, West Virginia, among many others. While the partnership
does not extend to events at foundational venues including The
National, The NorVa, The Broadberry or Richmond Music Hall, both
partners will work on growth plans for artists following events in
those venues as they set sights on the next performance in the
Virginias.
“In promoting events in Virginia over the past three decades,
I’ve been long impressed with the entrepreneurial passion and drive
that Broadberry Entertainment Group has displayed in the market,”
said Rick Mersel, vice president of The Bowery Presents in
Virginia. “Jessica and Lucas’ vision, energy, market intelligence
and relationships, paired with Bowery’s proven artist development
and marketing strengths will prove to be an enormous benefit for
artists and fans alike.”
For a full calendar of The Bowery Presents’ events, visit
BoweryPresents.com/Virginia. For a full calendar of Broadberry
Entertainment Group’s events, visit TheBroadberry.com.
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ABOUT THE BOWERY PRESENTS
The Bowery Presents, an AEG Presents company, is the leading
East Coast concert promoter, whose mission is to bring the best
artists to New York City, Boston, Philadelphia and beyond while
providing an excellent concert experience for both fans and
artists. Celebrating its 20th anniversary in 2024, The Bowery
Presents has been a purveyor of true artist development and
consistently strives to work with artists like LCD Soundsystem,
Brandi Carlile, Tyler, The Creator, Sam Smith, The White Stripes,
Khruangbin, Tyler Childers, Leon Bridges and Lake Street Dive to
grow from performing in intimate clubs to performing in sold-out
arenas. As a trusted industry tastemaker, The Bowery Presents
produces dynamic entertainment experiences at dozens of venues
nationally, presenting thousands of shows annually. More
information can be found at www.bowerypresents.com.
ABOUT AEG PRESENTS
Combining the power of the live event with a focus on true
artist development, AEG Presents is a world leader in the music and
entertainment industries. Operating across five continents, the
company has an unparalleled commitment to artistry, creativity, and
community. Its tentpole festivals and multi-day music events —
which include the iconic Coachella Valley Music & Arts Festival
and the legendary New Orleans Jazz & Heritage Festival
alongside British Summer Time at Hyde Park, Stagecoach, Hangout
Festival, Electric Forest, Rock En Seine and All Points East —
continue to set the bar for the live music experience. AEG Presents
promotes global tours for artists such as Justin Bieber, Blackpink,
Kenny Chesney, Celine Dion, Elton John, Carin León, Paul McCartney,
Katy Perry, The Rolling Stones, Ed Sheeran, Taylor Swift, and
Tyler, The Creator, in addition to — through its network of clubs,
theatres, arenas, stadiums and renowned partner brands such as The
Bowery Presents, Cárdenas Marketing Network, Concerts West,
Frontier Touring, Goldenvoice, Marshall Arts, Messina Touring
Group, PromoWest Productions, and Zero Mile Presents — creating and
developing an unmatched infrastructure for artist development and
audience reach. More information can be found at
www.aegpresents.com.
ABOUT BROADBERRY ENTERTAINMENT GROUP
Broadberry Entertainment Group, a Richmond-based company, is the
largest independent promoter in Virginia. With a wealth of
experience booking and producing concerts in both intimate and
large-format indoor and outdoor settings, Broadberry Entertainment
Group plays a consistent role in developing acts of all sizes in VA
and WV. Consistently hosting both up-and-coming and
well-established artists, Broadberry Entertainment Group curates
approximately 500 unique concerts and experiences per year in a
wide range of venues in VA, WV and beyond.
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AEG Presents Dennis Dennehy – ddennehy@aegpresents.com
Sam Johnson – sjohnson@aegpresents.com