Impact Analytics™ Positions for Growth with Four Female Leadership Appointments
2024年7月22日 - 8:00PM
Impact Analytics™, the pioneer in AI-powered planning,
merchandising and pricing solutions for the retail, grocery,
manufacturing and CPG industries, today announced it has added four
key women to its leadership team. The company has appointed Maggie
Williams Dryden as Vice President and Global Head of Marketing and
created three other new business development positions that reflect
its commitment to accelerating strategic global growth as the use
of AI in retail hits an inflection point.
“These new roles position us to rapidly accelerate our global
growth as the retail industry looks at AI to optimize forecasting,
planning, supply chain operations, and pricing strategy,” said
Prashant Agrawal, CEO of Impact Analytics. “Impact Analytics has
always been deeply committed to supporting women in leadership
roles and we are thrilled to welcome Maggie, Michaela, Rebecca and
Maria to our team. I have the utmost confidence in their ability to
help drive our business to the next level.”
The new Impact Analytics leaders are:
- Maggie Williams
Dryden, joins the executive team as Vice President and
Global Head of Marketing where she will oversee the brand, growth
and go-to-market strategy. Williams Dryden specializes in digital
orchestration, brand storytelling and accelerating scale for
enterprise software organizations in IoT and supply chain
technology. Her experience includes marketing and sales roles with
The Ritz-Carlton, Mojix, e2open and Manhattan Associates, among
others. Williams Dryden resides in Atlanta and holds a BA in
Journalism from the University of Minnesota.
- Michaela Walker,
joins as Senior Director, Global Business Development. She
previously served as a business development leader at Kinaxis,
Logility and JDA Software, among others. Walker holds an MBA in
Supply Chain Management from Kettering University and a BA in
Communication from East Carolina University.
- Rebecca Goldberg,
joins as Director, North America Business Development, from
Sourcing Journal. Her prior experience includes serving as Director
of Client Success for Inturn as well as holding merchandising roles
at companies including Tapestry, Victoria’s Secret and The Gap.
Goldberg holds an MBA from New York University’s Stern School of
Business focused on Entrepreneurship and Sustainability and a BA in
Political Science and Spanish from the University of Richmond.
- Maria Brenes, joins
as Director of Partnerships to lead the Trusted Partner Program.
Her experience in the technology industry lies in launching partner
programs at high-growth startups. At Secureframe and Darktrace, she
played key roles in driving new revenue growth and expanding market
presence through partnerships. Brenes holds an MPS in Global
Fashion Management from the Fashion Institute of Technology and a
BS in Psychology and Government from Dartmouth College.
ABOUT IMPACT ANALYTICS
Impact Analytics offers a holistic suite of AI powered solutions
to help brands future-proof their businesses using predictive
analytics. The company has been pioneering and perfecting the use
of AI in retail forecasting, planning and operations for nearly a
decade, serving the retail, grocery, manufacturing and CPG
industries. With tools for planning, forecasting, merchandising and
pricing, Impact Analytics enables retailers to make smart
data-based decisions rather than relying on last year’s figures to
forecast and plan this year’s business. The company also offers
tools to automate functions the industry has long managed manually
by spreadsheet and to unify and streamline reporting, so executives
can rely on a single source of truth when making decisions. Impact
Analytics was founded and is led by Prashant Agrawal, a former
senior consultant at McKinsey and Boston Consulting Group and
current Adjunct Professor at Columbia University who teaches about
the use of AI in retail.
To learn more, visit Impact Analytics and follow us on
LinkedIn.
Media ContactBerns Communications GroupDanielle
Poggidpoggi@bcg-pr.com