Consumer packaged goods veteran CEO
Jeff Caswell joins premium pet food
company
MOUNT
PLEASANT, Texas, July 17,
2024 /PRNewswire/ -- Mid America Pet Food, parent
company and manufacturer of premium pet food brands including
VICTOR Super Premium Pet Food, has appointed Jeff Caswell as
its new CEO. The company's interim CEO, Mark Schiller, will transition to the company's
board of directors.
A seasoned consumer-packaged goods CEO, Caswell has extensive
experience building world class brands. He most recently served as
CEO and board member for Sabrosura Foods, where he led aggressive
growth over the past three years. Prior to Sabrosura, Caswell
cultivated growth across numerous consumer food brands within
General Mills, Tyson Foods, Hillshire Brands, ConAgra Brands and
more.
"Jeff is an exceptional leader who consistently cultivates
company culture, strengthens customer relationships and builds
brands that consumers love," said Schiller. "His proven track
record of accelerating brands while maintaining a strong commitment
to quality and customer service makes him well positioned to lead
Mid America Pet Food through its exciting next phase of
growth."
As the company has grown, Mid America Pet Food has invested
heavily in its team and manufacturing facility in Mount Pleasant to achieve industry-leading
standards for quality and food safety.
"I was drawn to Mid America Pet Food for its strong team,
outstanding growth potential and the company's unwavering
commitment to making premium quality pet nutrition at a great
value," said Caswell. "I understand and appreciate the special
connection our consumers have with their pets, and I look forward
to providing them wonderful products that help strengthen that
bond."
Caswell officially assumed the role of CEO on July 9, 2024.
About Mid America Pet Food, LLC
Founded in 2007, Mid
America Pet Food's family of brands
includes VICTOR® Super Premium Pet Food (VICTOR),
Nature's Logic®, Eagle Mountain Pet Food (Eagle
Mountain), and Wayne Feeds. Based in East Texas, Mid America Pet Food offers super
premium pet nutrition at a variety of price points. VICTOR's dog
food formulas have been nationally recognized and are a
trusted nutrition source for pet owners across the country,
including outdoor enthusiasts, hunters, trainers and breeders.
More information about Mid America Pet Food and its brands
is available at www.mapf.com, www.victorpetfood.com, and
www.natureslogic.com.
Media Contact:
Kendra
Byrd
kendra@spmcommunications.com
817-329-3257
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SOURCE Mid America Pet Food