Census Acquires Fulcrum to Enhance Data Collaboration and Modeling
2024年7月18日 - 1:00AM
ビジネスワイヤ(英語)
The strategic acquisition will accelerate
Census’s roadmap for AI-led customer segmentation, personalization,
and data modeling
Census, the #1 data activation and reverse ETL platform,
has announced its acquisition of Fulcrum, a AI-led growth platform
for business teams.
AI-driven insights, operations, and agents are the future of how
enterprises operate efficiently and impact business growth. Fulcrum
and Census will create a foundation for an AI-driven data
collaboration between data and business teams.
Fulcrum is a platform for advanced AI-driven customer
segmentation, offering significant advantages in increasing net
revenue retention and crafting personalized omnichannel campaigns.
This enables business teams to implement more precise, data-driven
growth strategies that enhance engagement, usage, and revenue.
“This acquisition is a major step in our mission to provide
trusted data to every business team, customer, and application,”
said Boris Jabes, CEO and Co-Founder at Census. “Fulcrum’s
expertise in AI-based customer segmentation is a perfect fit for
Census, enabling us to offer a more robust and comprehensive
personalization platform for data and business teams.”
In the coming months, Census will integrate Fulcrum’s technology
into its platform, enhancing key collaboration areas along with its
top-tier capabilities in data activation and real-time Reverse
ETL:
- No-Code Tooling: User-friendly tools for business teams
to view and transform their first-party data, without technical
dependencies or coding knowledge.
- Powerful Modeling Capabilities: The ability to create
the best datasets using entity resolution, enrichment tools, and
SaaS ingest capabilities to make data clean and easy to
access.
- Trust and Governance Features: Precise access controls,
observability features, and version controls to help data teams
manage data securely and confidently.
- AI-First Personalization: Today, marketing teams still
rely on historical data for customer segmentation and personalized
messaging. Census and Fulcrum will help teams leverage advanced AI
to analyze customer data, automate segmentation, and enhance user
experiences with proprietary AI models.
Census’s collaborative toolkits for data transformation,
activation, and governance will bring tremendous value to
enterprise customers and the broader data community.
To learn how Census is building towards a future of data
collaboration, sign up for a product tour here.
About Census
Census is the #1 Data Activation platform that helps enterprises
like HubSpot, Activision, Orangetheory Fitness, Canva, Rippling,
and Notion revolutionize data-driven business operations. By
uniting companies around a single source of truth in the cloud data
warehouse, Census empowers every team to launch faster, create more
intelligent campaigns, and decrease customer acquisition costs with
a visual point-and-click Audience Hub and Reverse ETL connectors to
hundreds of marketing and business tools. Census is backed by
Sequoia, Andreessen Horowitz, Insight Partners, and Tiger Global.
For more information, visit www.getcensus.com or follow @census on
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20240717312564/en/
Matt Amundson matt.amundson@getcensus.com