VANCOUVER, BC, July 16,
2024 /CNW/ - Today, Unbounce, the global leader in
landing page creation and optimization software, announced that it
has combined forces with Insightly, a leading all-in-one provider
of customer relationship management (CRM), marketing automation,
and customer success software.
This merger will allow Unbounce to leverage first-party CRM data
to move marketers forward with more comprehensive metrics that are
vital to their roles - revenue and lifetime value data. The
injection of AI expertise from the Unbounce team will allow the
Insightly platform to accelerate the application of AI and machine
learning throughout the platform to better empower salespeople and
sales leaders.
"Our customers are our biggest stakeholders in this decision,"
Steve Oriola, Chief Executive
Officer at Unbounce, said. "Real innovation means delivering deeper
value to customers, and the combined forces of these two companies
will increase the quality of both product offerings and of the
future combined product portfolio."
The organizations come from different competitive landscapes,
with Unbounce dominating its category while Insightly has carved
out success in a crowded space, going toe-to-toe with the likes of
HubSpot and Salesforce. Despite this, the two organizations share
many similarities: loyal customers, a commitment to robust and
secure platforms, unwavering dedication to customer service and
satisfaction, and a steadfast focus on helping customers solve a
recurring and common pain point - being asked to deliver more with
less. Together, the combined force will result in new product
developments for both platforms and a continued focus on growing
the value customers receive from its product portfolio.
The combined company is a fully distributed workforce with more
than 200 employees across Europe
and North America.
Canaccord Genuity served as exclusive financial advisor to
Insightly.
About Unbounce
Unbounce is the global leader in landing page creation and
optimization software. Since 2010, Unbounce has helped customers
generate (literally) billions of leads, sales, and signups. With an
easy-to-use builder designed for any skill level and AI-powered
features to help launch campaigns quicker, Unbounce gives marketers
everything they need to get great results and grow their
businesses.
About Insightly, an Unbounce company
Insightly is the modern, affordable CRM that teams love. It's
easy to use, simple to customize, and scales with companies as they
grow, solving common pain points largely unaddressed by legacy
CRMs. Powerful in any vertical, Insightly CRM customers can add
native companion products for marketing automation, customer
service, and integrations in the same platform. Insightly is
trusted by more than a million users worldwide.
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SOURCE Unbounce