Levelle Nutrition is 2024 recipient of Non-GMO Project’s Equity Transfer
2024年7月16日 - 10:54PM
The Non-GMO Project announced today that Levelle Nutrition is the
latest recipient in its Equitable Transfer Program (ETP), now in
its third round. The initiative, launched by the Project in 2023,
is designed to foster equity and inclusion within the natural
products industry, and provides vital financial support to Black,
Indigenous, multi-racial and people of color (BIMPOC)-led brands.
Past recipients include Tiffin Asha and Morenita Foods.
Starting July 1, 2024, brands in the natural products industry
have the opportunity to apply for financial support to cover or
offset the costs associated with Non-GMO Project verification.
During this round, the Project is transferring $10,000 total to
BIMPOC-led brands, double the amount of previous rounds.
“The Non-GMO Project recognizes that our food system was built
on, and continues to perpetuate, racial inequity. We view it
as a collective, ongoing responsibility to reconcile this injustice
with action,” said Megan Westgate, founder and CEO of the Non-GMO
Project. “In that light, I’m pleased to share that we are deepening
our commitment to reach more BIMPOC-led food companies by
significantly increasing the Equity Transfer Program.”
The latest ETP recipient Levelle Nutrition is a sports nutrition
company based in Upstate New York. Levelle started as a graduate
school-turned-passion project after co-founders Dr. Linda Alvarez
and Stephanie Schrauth interviewed 100 female endurance athletes
and discovered a gap in the marketplace for clean sports nutrition
products specifically for women.
In fact, less than 2.5% of all sports nutrition products are
designed for women. Recognizing that sports nutrition isn't
one-size-fits-all, they founded Levelle on the belief that women's
bodies perform better with food formulated specifically for their
physiology.“As the founder of a company addressing the needs of an
often ignored customer base, I truly feel seen, heard and
acknowledged and am thankful for such an incredible opportunity,"
said co-founder Dr. Alvarez.
Levelle Nutrition used the Equitable Transfer Program funds to
cover the cost of Non-GMO Project verification, which it has
successfully completed for its three energy gels. All three vegan
gels are made with low and moderate glycemic index and real-food
ingredients, to provide a steady state of energy. New packaging
featuring the Butterfly label is expected to launch later this
summer.
Learn more or submit an application for the next round of
funding for the Non-GMO Project’s Equitable Transfer Program, now
open through July 31, 2024.
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About the Non-GMO ProjectThe Non-GMO Project is a mission-driven
nonprofit organization dedicated to collaboratively creating a
retail food system that promotes and restores health in humans,
communities, and the broader collective of life on Earth through
its Non-GMO Project Verified seal and the new Food Integrity
Collective. The Project’s seal remains North America’s most trusted
third-party verification for GMO avoidance. Backed by our rigorous
Standard, the Butterfly label is a meaningful way for brands and
retailers to show their commitment to non-GMO choices and the food
transparency that shoppers seek. Learn more at
www.nongmoproject.org.
About Levelle NutritionLevelle Nutrition is on a mission to
revolutionize women’s sports nutrition by providing clean-label,
high quality, and delicious products formulated for the female
physiology. With a commitment to empowering women at every stage of
life, Levelle Nutrition aims to redefine the landscape of sports
nutrition for women, offering products that are both effective and
enjoyable. Learn more at www.levellenutrition.com.
- Levelle Nutrition, Ithaca New York, receives equitable transfer
funds from Non-GMO Project
Hans Eisenbeis
Non-GMO Project
360-255-7704
press@nongmoproject.org