Kolmar Korea Appoints Global Experts to Speed up Its Presence in North America
2024年7月16日 - 10:00PM
ビジネスワイヤ(英語)
- Establishing a
production-sales-R&D triad to accelerate overseas cosmetics ODM
market expansion
Kolmar Korea (KRX: 161890) is speeding up its global expansion
by appointing experts in the global cosmetics industry to its North
American subsidiary. With the plan to build its second U.S. plant
early next year, the company has appointed a new head for its North
American operations and a Global Chief Commercial Officer (GCCO).
It has also set up a strategic framework that integrates
production, sales, and R&D to better penetrate the local
market. This plan includes creating an R&D team for North
America and appointing a new manager.
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Kolmar USA 2nd plant (Photo: Kolmar
Korea)
Kolmar Korea announced that it has named President Yongchul Hur
as CEO of Kolmar Laboratories and Kolmar USA, its North American
subsidiaries. Philippe Warnery has been appointed as Global Chief
Commercial Officer (GCCO), George Rivera as Chief Science Officer
(CSO) of the North American subsidiary, and Managing Director Inki
Park as head of the R&D Center for North America, responsible
for bridging the Korean and North American markets.
The key part of the recent appointments is bringing in many
people with vast experience in the global cosmetics market. This is
expected to help the company enter the North American market
successfully.
Yongchul Hur, the new CEO of Kolmar North American subsidiaries,
brings a wealth of experience in the global ODM business, having
overseen production of Kolmar Korea's skincare and makeup products.
He has previously served as president of Kolmar Beijing and Kolmar
Wuxi, driving significant growth in Kolmar's Chinese operations.
Prior to his tenure at Kolmar Korea, he held prominent positions in
the cosmetics manufacturing industry, including factory manager at
Amore Pacific and CEO of Cosvision. President Hur intends to
leverage his decades of industry experience to steer local business
in North America.
Philippe Warnery, newly appointed as Global Chief Commercial
Officer (GCCO), is an expert in the global cosmetics market. His
prior roles include CEO of Intercos North America, an Italian
cosmetics ODM, and President of the UK & Ireland Region and
General Manager of the Canadian Affiliate at Estee Lauder. With 25
years of experience in the global cosmetics industry, spanning both
brand companies and ODM companies, his extensive network is a key
competitive advantage. Warnery aims to focus on securing
significant sales from major global brands as well as indie brands
and recruiting influencers that are gaining popularity
worldwide.
George Rivera, appointed as Chief Science Officer (CSO) of
Kolmar North American subsidiaries, is an expert with over 20 years
of R&D experience at global cosmetics companies such as L'Oreal
USA and Intercos. Most recently, he led process and technology
innovation as president of Kolmar USA. CSO Rivera, in collaboration
with Inki Park, head of the North American R&D Center, plans to
concentrate on research and development tailored to the local
market's needs.
Center Head Park, a research expert with 18 years of experience,
is responsible for adapting core technologies developed at the
Kolmar R&D Complex, the Kolmar Group's global R&D hub
located in South Korea, to the local market. Utilizing data
accumulated at the Complex, including color, formulation, and
scent, Park's team will analyze the needs of overseas markets and
focus on developing customized formulations.
Kolmar Korea intends to leverage this strategic hires to
maximize the operational capacity of its North American production
facilities, including the first U.S. plant and the second plant
under construction. The company aims to achieve $100 million in
sales in the next five years. To this end, it plans to aggressively
expand its sales network not only in North America but also in
Central and South America. Moreover, with the rising popularity of
K-beauty in the U.S. market through global distribution channels
such as Amazon, the company plans to actively promote ODM sales
that emphasize market accessibility and logistics efficiency for
small and medium-sized Korean indie brands seeking entry into the
U.S. market.
A representative of Kolmar Korea stated, “This appointment
underscores our commitment to gaining new momentum in the North
American market by placing industry experts at the forefront.
Kolmar Korea will focus on fostering growth through the synergistic
collaboration of sales, production, and R&D and expanding its
influence beyond North America to Europe."
Understanding the importance of the North American market,
Kolmar Korea has acquired Kolmar USA (formerly known as PTP) and
Kolmar Canada (formerly known as CSR) in 2016 preemptively
establishing a foundation for global expansion. In 2022, Kolmar
Korea acquired 100% of the ‘Kolmar’ brand trademark rights,
securing exclusive rights to the brand and enabling unrestricted
business operations in the U.S. and global markets. The company is
expanding its sales network with the recent opening of the Kolmar
Innovation Center in New Jersey, USA.
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Kolmar Holdings Jang Woo Lee jay.lee@kolmar.co.kr