Rise in Inventory, Vehicle Incentives Help Satisfaction Increase with Manufacturer Websites, J.D. Power Finds
2024年7月16日 - 9:00PM
ビジネスワイヤ(英語)
Mercedes-Benz and Chevrolet Rank Highest
in Respective Segments
Overall satisfaction with car manufacturer websites is the
highest it has been in three and a half years thanks to an increase
of inventory and incentives, according to the J.D. Power 2024 U.S.
Manufacturer Website Evaluation StudySM — Summer, released
today.
“There were numerous macroeconomic factors, such as lack of
chips and inventory, negatively influencing the auto industry
during the pandemic,” said Chelsea Duckhart, analyst of digital
solutions at J.D. Power. “Now, the auto industry is as close to
normal as it has ever been and because of that, we are seeing an
increase in inventory, incentives and rebates. Additionally,
manufacturers are being more transparent by showing vehicles being
built and delivered as well as an increase in price transparency,
all things that significantly affect website satisfaction.”
The J.D. Power U.S. Manufacturer Website Evaluation Study is a
semiannual study that measures customer satisfaction of automotive
manufacturer websites during the process of shopping for a new
vehicle by examining four key measures (in order of importance):
information/content; visual appeal; navigation; and speed.
Study Rankings
Mercedes-Benz ranks highest among premium manufacturer
websites with a score of 757. Lexus (756) ranks second,
while BMW (751) and Infiniti (751) rank third in a
tie.
Chevrolet ranks highest among mass market manufacturer
websites with a score of 758. GMC (744) ranks second and
Jeep (743) ranks third.
See the rank charts for each segment at
http://www.jdpower.com/pr-id/2024067.
The U.S. Manufacturer Website Evaluation Study, initially
released in 1999, is based on responses from 10,471 new-vehicle
shoppers who indicate they will be in the market for a new vehicle
within the next 24 months. The study was fielded in May 2024.
For more information about the U.S. Manufacturer Website
Evaluation Study, visit
https://www.jdpower.com/business/resource/us-manufacturer-website-evaluation-study.
About J.D. Power
J.D. Power is a global leader in automotive data and
analytics, and provides industry intelligence, consumer insights
and advisory solutions to the automotive industry and selected
non-automotive industries. J.D. Power leverages its extensive
proprietary datasets and software capabilities combined with
advanced analytics and artificial intelligence tools to help its
clients optimize business performance.
J.D. Power was founded in 1968 and has offices in North America,
Europe and Asia Pacific. To learn more about the company's business
offerings, visit JDPower.com/business. The J.D. Power auto-shopping
tool can be found at JDPower.com.
About J.D. Power and Advertising/Promotional Rules:
http://www.jdpower.com/business/about-us/press-release-info
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version on businesswire.com: https://www.businesswire.com/news/home/20240716406870/en/
Geno Effler, J.D. Power; West Coast; 714-621-6224;
media.relations@jdpa.com Shane Smith; East Coast; 424-903-3665;
ssmith@pacificcommunicationsgroup.com