Over Two Billion phade® Straws - Enough to Reach the Moon - Have Now Replaced Traditional Straws
2024年7月16日 - 2:21AM
WinCup Inc., the manufacturer of phade®, the world’s first marine
biodegradable, home and industrial compostable blue drinking straw,
announced today that the company has officially replaced over two
billion harmful petroleum-based plastic and paper straws. When
lined up end-to-end, that’s enough phade® straws to reach the moon.
“We’re extremely proud to reach this milestone, but we’ve only
just begun,” said Michael Winters, President and CRO of WinCup.
“The world’s plastic waste crisis is vast and will require many
solutions. I hope that what we’ve been able to do with phade®
straws is indicative of the role innovation can play in replacing
harmful plastics. We’ve certainly been inspired to explore several
other applications using phade® technology beyond straws to expand
our mission of curbing plastic pollution and look forward to
introducing new solutions to the market.”
Made with PHA (polyhydroxyalkanoate), a meaningful new
biopolymer derived from the fermentation of canola oil, phade®
straws maintain the feel and user experience of traditional plastic
straws but will safely biodegrade and return to nature in a matter
of months. phade® has become popular among consumers as well as
major restaurant and hospitality brands, professional sports
venues, airports and retail outlets nationwide. phade® also gained
national attention recently after it was revealed that marine
scientists are using the straws in coral reef restoration efforts
in Florida thanks to the brand’s marine biodegradability.
Giving consumers and businesses an environmentally superior,
innovative and affordable straw option inspired Los Angeles-based
Atar Capital to acquire WinCup in 2020. The global private investor
saw tremendous promise in WinCup’s commitment to developing PHA for
the marketplace, a projection that has proven accurate as phade®
surpasses the two billion straw milestone.
“It’s amazing to see how far the phade® brand has grown in only
a few short years,” said Cyrus Nikou, founder of Atar Capital. “The
momentum that WinCup has built with phade® is phenomenal. Just last
year we celebrated as phade® surpassed one billion straws, and I
think we’ll hit three billion even quicker. Congratulations to
phade® for this achievement, and I’m even more excited for phade®
customers and consumers who can feel good knowing their straw of
choice is both enjoyable to use and safe for the environment.”
The development of phade® involved a rigorous testing and
certification process. TÜV AUSTRIA, a globally recognized
independent third-party certifying body, certified phade® as both
industrial and home compostable in a matter of months. TÜV also
certified the material from which the phade® straw is made as
marine biodegradable. Additionally, the Biodegradable Products
Institute Inc. (BPI) has certified phade® as industrial
compostable.
“To say we’ve replaced enough harmful plastic and paper straws
with phade® to reach the moon is a testament to the product
performing as it was developed and certified to do,” added Brad
Laporte, WinCup’s Chief Executive Officer. “It took a tremendous
amount of work to get here and now it’s paying off not just for the
brand, but more importantly for the planet. We have a lot more work
to do, and we’re eager to keep moving on to the next leg of our
journey.”
WinCup, a leader in foodservice products manufacturing, has won
numerous awards for the development of phade®, including the 2020
Innovation in Biopolymer Award from the Plastics Industry
Association, and the 2021 Innovation in Foodservice Award for
Sustainability Solutions from the National Restaurant Association.
phade® was also recognized as a finalist or honorable mention in 4
out of 5 categories in Fast Company’s 2021 World Changing Ideas
Awards.
About WinCup, Inc. and phade® WinCup, Inc. is
headquartered in Stone Mountain, Georgia and is a leading
manufacturer of traditional and Eco-Friendly disposable cups,
bowls, containers, lids, and straws. The company's eight
manufacturing locations are committed to high-quality products and
superior customer service. To learn more, please visit
www.wincup.com and www.phadeproducts.com.
Media Contact:Philip
McGowan615.400.7970philip.mcgowan@finnpartners.com