Skittles 'MFFLP The Rainbow' is a playful
escape to help Canadians avoid social pressures this summer
TORONTO, July 15,
2024 /CNW/ - Skittles®- proudly part of Mars - is all
about playful escapism. This summer, as calendars quickly fill up,
the brand is helping Canadians find a quirky way out of life's
social pressures with the launch of 'MFFLP The Rainbow' - the
ultimate release from reality.
Leading by example with 'MFFLP The Rainbow,' Skittles has teamed
up with musician and actor Creed Bratton. Known for his quirky
behaviour and unconventional aversion for work, Bratton will be
shirking his summer obligations with Skittles in hand.
"Finding reasons to dodge assignments and skip social events is
what I do best, so when Skittles asked me to help them 'MFFLP The
Rainbow', you better believe I 'MFFLP'd with excitement," said
Creed Bratton, actor, singer, and musician. "I believe in finding
any excuse to escape from reality, especially if it involves a
mouthful of Skittles."
But what is MFFLP? MFFLP, pronounced MAAh-FULP,
which mimics the sound of trying to talk with a mouthful of
Skittles, provides the perfect excuse to avoid unwanted
conversations and truly enjoy the summer. Whether you're called out
on a work call, stuck in awkward small talk, or invited to happy
hour, just grab a handful of Skittles, start 'MFFLP-ing The
Rainbow' and consider yourself tastefully speechless.
"We know, Canadians turn to Skittles for a burst of excitement
in their daily lives," said Patrick
Zeng, Marketing Director, Mars
Wrigley Canada. "We discovered a popular trend discussed
across various online forums: the communal joy of eating Skittles
by the handful. This insight inspired 'MFFLP The Rainbow' offering
Canadians a quirky excuse to enjoy a momentary escape from
reality".
Starting July 15, 2024, Skittles
encourages Canadians to share their own escapes from reality by
following @Skittles and using #MFFLPTheRainbow. Once you've MFFLP'd
your way out of work or hanging out with friends visit
skittlesooo.ca to get your custom out-of-office message and enter
to win a grand prize of up to $10,000
for the perfect summer getaway.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we
want tomorrow starts with how we do business today. As a global,
family-owned business, Mars is transforming, innovating, and
evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality
confectionery, food, and pet care products and services, we employ
140,000+ dedicated Associates. With almost $47 billion in annual sales, we produce some of
the world's best-loved brands including Ben's Original™, CESAR®,
EXCEL®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and
WHISKAS®. We are creating a better world for pets through our
global network of pet hospitals and diagnostic services – including
AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting
edge technology to develop breakthrough programs in genetic health
screening and DNA testing. For more information about Mars, please
visit www.mars.com. Join us on Facebook, Twitter, Instagram,
LinkedIn and YouTube.
SOURCE Mars, Incorporated