Tenovos Named a Leader In 2024 IDC MarketScape for Intelligent Digital Asset Management
2024年7月16日 - 1:00AM
ビジネスワイヤ(英語)
Tenovos recognized for AI-enhanced productivity
and composable approach
Tenovos, the modern data-first Digital Asset Management (DAM)
platform, today announced that it has been named a Leader in the
IDC MarketScape: Worldwide Intelligent Digital Asset Management
2024 Vendor Assessment (doc #US51265723, July 2024).
Marci Maddox, IDC Analyst, said, “Consider Tenovos when you are
a global product company that owns several brands distributing a
significant amount of product and marketing content on a daily
basis and looking to quantify productivity gains and content
performance with a composable DAM.”
As part of the evaluation process, Tenovos was recognized for a
number of strengths, including:
- Asset insights and life-cycle management: Tenovos offers
a comprehensive solution for managing the entire content life
cycle, from creation and approval to distribution and performance
tracking. Activation intelligence tracks content performance across
channels, and advanced analytics combines content creation data
with usage and audience data to provide a holistic ROI
picture.
- Headless architecture: Tenovos prioritizes innovation
and leverages cutting-edge technologies like headless architecture
and generative AI. Tenovos offers a composable architecture that
supports interoperability with PIMs and CMSs.
- AI and big data: Tenovos utilizes big data for a
360-degree view of content and audience. Its AI features go beyond
basic functionalities, offering functionalities like asset
ideation, content recommendations, and passive content tracking to
understand content utilization beyond traditional metrics.
“Our clients are global enterprise brands under pressure to be
more efficient while in parallel creating content that has a
greater impact on their business,” said D. Scott Bowen, CEO of
Tenovos. He continued, “to achieve this, brands are embracing data,
AI, and a composable approach that puts DAM as the center of their
entire content supply chain. This creates one source of truth for
all content and related productivity and performance metrics,
allowing brands to create and deliver optimized media at scale.
We’re proud that Tenovos is at the heart of this movement.”
Tenovos has brought on several leading global brands as clients
in the last year, including Skechers, Maple Leaf Sports &
Entertainment, Carlsberg, Reckitt, Condé Nast, and Danish
Broadcasting.
The company, the first DAM in the MACH Alliance, also recently
announced the launch of Tenovos Connect, which simplifies
integrations with other technologies within the content supply
chain and offers 1000+ pre-built connectors.
Additionally, the company achieved AWS Retail, Media &
Entertainment, and Advertising & Marketing Technology
Competency designations, and its SaaS offerings are available for
purchase in the AWS Marketplace.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide
an overview of the competitive fitness of technology and service
suppliers in a given market. The research utilizes a rigorous
scoring methodology based on both qualitative and quantitative
criteria that results in a single graphical illustration of each
supplier’s position within a given market. IDC MarketScape provides
a clear framework in which the product and service offerings,
capabilities and strategies, and current and future market success
factors of technology suppliers can be meaningfully compared. The
framework also provides technology buyers with a 360-degree
assessment of the strengths and weaknesses of current and
prospective suppliers.
About Tenovos
Tenovos is a data-first digital asset management platform,
intuitively designed to empower brands to streamline and automate
the traditional complexities of creating and activating global
content.
Once published, content performance can be measured across
channels and campaigns, allowing brand teams to quantify the
success of their creative asset investment and its impact on
business growth.
Learn more at www.tenovos.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240715164962/en/
For more information, contact: Mike Waldron, CMO
mike@tenovos.com