Insurance Agents, Financial Advisors Serving as Educators
and Guides Will Thrive
OMAHA,
Neb., July 15, 2024 /PRNewswire/ -- To
successfully navigate the mounting challenges in the retirement
planning industry, insurance agents and financial advisors must
rethink traditional planning paradigms, practices and even their
own roles, a new white paper by Senior Market
Sales® (SMS) asserts.
"This white paper shares ... a clear
picture of the changes ahead and how agents and advisors need to
adapt."
"The Retirement Planning Mind Shift: New Thinking for Growth in
a New Era" examines the troubling reasons too many Americans enter
retirement financially unprepared and identifies opportunities for
insurance and financial planning professionals to help solve the
problems while also growing their businesses.
"At Senior Market Sales, we identified years ago that if we
don't solve certain problems for our agents and advisors — which
means helping them solve their clients' problems — we risk becoming
irrelevant," said John Haver, SMS'
Senior Vice President, Marketing and Strategic Development. "This
white paper shares that foresight, by painting a clear picture of
the changes ahead and how agents and advisors need to adapt."
For Americans to achieve greater financial security in
retirement and for retirement planners to remain relevant, change
is needed at all levels, from policymakers in Congress to agents on
Main Street, the white paper asserts.
Specifically, insurance marketing organizations (IMOs),
such as SMS, and other businesses, including traditional
insurance-only and investment-only businesses, will be most
effective and successful if they address an individual client's
entire financial lifespan and all aspects of it. Whether by adding
in-house services or by outsourcing, the businesses that will have
the most success will deliver financial education, provide holistic
services and solutions, and work efficiently by leveraging
processes and technology that allow them to see more clients and
scale.
As a companion to the white paper, SMS produced "7 Paths to
Growth in the New Retirement Era" to expand on specific, actionable
steps that agents and advisors can take to position themselves for
success.
While SMS found early success by supporting Medicare Supplement
agents, it has evolved beyond the traditional IMO to now provide
the most expansive health and wealth platform in the industry.
Known for leading agents and advisors through the industry's most
disruptive changes for more than four decades, SMS in 2020
partnered with Alliant Insurance Services, one of the nation's
largest insurance distributors, to once again position its agents
and advisors for industry disruption.
"SMS is bridging some of the gaps in the fragmented and
complicated retirement system," Haver said. "We're leading by
example, evolving our own business model. By expanding our services
and solutions, we're able to position agents and advisors for the
challenges of today and the future, so that together, we can help
more Americans reach retirement with greater financial
security."
SMS will present a webinar on the topics covered in the white
paper on Thursday, July 25, at
10:30 a.m. Central Time.
About Senior Market Sales
Senior Market Sales® (SMS) represents top Medicare
Supplement, Medicare Advantage, annuity, life, long-term care,
individual health and travel insurance carriers in all 50 states.
More than 71,000 independent insurance agents rely on SMS for
proprietary technology, competitive insurance products, and expert
training and service to help them leverage their time, make more
money, and put their business in a position of distinction. Founded
in 1982, SMS is headquartered in Omaha,
Nebraska. In 2020, SMS joined the Alliant Insurance
Services family of companies. Visit
www.SeniorMarketSales.com or call 1.800.786.5566 for more
information.
About Alliant Insurance Services
Alliant Insurance
Services is one of the nation's leading distributors of diversified
insurance products and services. Alliant operates through a network
of specialized national platforms and local offices to offer
clients a comprehensive portfolio of solutions built on innovative
thinking and personal service. The business of managing risk is
getting more complex, and Alliant is meeting this complexity
head-on, not with more layers of management, but with more
creativity and agility. Alliant is changing the way clients
approach risk management and benefits, so they can capitalize on
new opportunities to grow and protect their organizations. For more
information, visit alliant.com.
Contact: Dan Trumblee
Vice President
Divisional Director, Communications & Creative Services, Senior
Market Sales®
402.343.3689
Dtrumblee@SeniorMarketSales.com
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SOURCE Senior Market Sales