Danny Trejo and Sandbox VR Team up to Urge Training for the Impending Zombie Apocalypse This Summer
2024年7月10日 - 12:41AM
ビジネスワイヤ(英語)
Players Can Train At Sandbox VR Locations
Worldwide to Get Their Summer “Zombod” and Ensure Survival (i.e.
Win Prizes and Access to Exclusive Offers)
Who would you want by your side in a Zombie apocalypse? Danny
Trejo? Yeah, us too. Sandbox VR today announced its summer campaign
featuring the world’s most notorious tough guy, prolific actor and
restaurateur, Danny Trejo. This summer, go beyond the beachbod --
come to Sandbox VR to get your Zombod ready to face-off against
zombies in the fully-immersive experiences Deadwood Valley and
Deadwood Mansion, created exclusively by Sandbox Content
Studios.
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“Trejo is an iconic actor who’s played over 400 roles in movies
and television. He’s globally known for portraying tough characters
and for his epic ‘stache,” said Steve Zhao, CEO of Sandbox VR. “We
couldn’t think of anyone more appropriate to pair with our most
iconic game, Deadwood Valley. Players have killed over 100 million
zombies since it was released. We’ll build on that momentum from
our fans and his as we issue the Zombod challenge at Sandbox VR
locations nationwide. With Danny's help, we'll all be a little more
ready to go head-to-head with the undead.”
Trejo, who has starred in dozens of films, can be seen in a
post-apocalyptic setting getting “Zombod” ready at Sandbox VR. The
campaign will come to life across social media platforms with
exclusive video content, beginning with a call to action, warning
of the coming Zombie apocalypse, and featuring videos of Danny
Trejo himself crushing zombies with his unique zeal. Store
activations include exclusive Danny Trejo posters, storefront “Get
your Zombod Ready” decals, videos, and promotions, including:
- Participating players will enjoy 15-20% discounts on Deadwood
gameplay plus free weapon upgrades courtesy of Mr. Trejo
himself
- Top-scoring Deadwood Valley players will go home with prizes,
including a Golden Zombie Ear trophy and Zombod Training
Certificates
- Guests can take email or text quizzes to test their Zombod
preparedness
- Zombie beach workouts (to be announced)
- Instagram challenges & giveaways including coming up with
new “Zombod Rules” that resemble those Sandbox VR will issue
“As an entertainer and entrepreneur, I am excited about new ways
to immerse audiences in stories. Sandbox VR has created the most
immersive VR experiences on the planet,” said Mr. Trejo. “That’s
why I decided to collaborate with Sandbox VR on the Zombod
challenge -- and I hope my fans can have as much fun battling
zombies as we have had creating this campaign.”
"As the temperatures soar outside, customers are invited into
our cooled locations to be challenged and thrilled together. Guests
tell us working together to accomplish a goal while experiencing a
new reality makes them feel more connected than when they entered.
It’s all part of our mission to leverage technology and
entertainment to foster social connections. And what else brings
people together like saving humans from a man-eating menace?
Collaborating with Mr. Trejo to do just that made perfect sense,"
said Nicole Dixon, Senior Vice President of Global Marketing.
The Zombod campaign, created in partnership with Funday Agency,
rolled out nationwide on July 1 and will run throughout the summer.
Sandbox VR operates in 49 locations worldwide and attracts more
than 100k players monthly. The Company was named one of Fast
Company's Most Innovative Companies in 2024.
Trejo is represented by Gloria Hinojosa at Amsel, Eisenstadt,
Frazier & Hinojosa Inc.
ABOUT SANDBOX VR
Sandbox VR is the world's premier destination for premium,
location-based virtual reality games. The company has created the
world’s most immersive full-body VR platform and boasts exclusive
games, including original and branded experiences, such as Squid
Game Virtuals, created in collaboration with Netflix. Now operating
in over 45 locations and attracting over 100k players monthly,
Sandbox VR is rapidly growing its global footprint with thriving
corporate-owned locations and a robust franchising program. The
company has been recognized as one of Fast Company’s 2024 Most
Innovative Companies. Sandbox VR is headquartered in San Francisco,
California with offices in Hong Kong and Vancouver. The company’s
latest round raised over $37 million from investors including
Andreessen Horowitz, Alibaba Entrepreneurs Fund, Gobi Partners, and
Craft. Individual investors include Justin Timberlake, Katy Perry,
Kevin Durant and Will Smith.
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version on businesswire.com: https://www.businesswire.com/news/home/20240709972825/en/
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