Nalgene Outdoor Hits the Road With Environmental Nonprofit, REVERB on Some of the Summer’s Hottest Live Music Tours
2024年7月9日 - 9:45PM
ビジネスワイヤ(英語)
Marking its tenth anniversary, #RockNRefill
celebrates normalizing “Refill, Not Landfill” at live music events
and festivals
- Nalgene Outdoor has donated more than 500,000 bottles to
REVERB helping to divert more than 5 million single-use bottles
from landfills and raise more than $4M to support social and
environmental nonprofit causes.
- For 2024, Nalgene Outdoor will donate an additional 75,000
limited edition reusable bottles to REVERB to support
sustainability efforts on tour and at concerts with Billie Eilish,
Guster, Dead & Co., and other headliners.
As the live music scene gears up for an electrifying summer
season, Nalgene Outdoor, creators of the iconic reusable water
bottle, is hitting the road for a tenth year of #RockNRefill, a
campaign established in 2013 with nonprofit REVERB to reduce
single-use plastics at live music events. Nalgene Outdoor has
donated more than 500,000 bottles over the past decade, helping
REVERB transform the way music fans hydrate at shows by avoiding
single-use plastic water bottles, pushing for policy changes at
venues to allow reusable bottles on site and normalizing the daily
“refill and reuse” habit beyond the home. #RockNRefill will be a
part of some of the hottest tours in 2024 including Billie Eilish,
Guster, Dead & Company’s residency at the Sphere, and more,
helping to reduce waste and raise funds to support social and
environmental causes.
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the full release here:
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“As a touring musician for over 30 years, I saw first-hand how
single-use plastic was hard to avoid on the road - it was just seen
as almost inevitable. The partnership between REVERB and Nalgene
has helped bring reusables into the mainstream for artists and fans
and others in the music industry including venue operators to cut
down on waste,” says Adam Gardner, Guster guitarist /vocalist and
Co-Founder, Co-Executive Director of REVERB.
Since its inception a decade ago, #RockNRefill has effectively
avoided the use of more than 5 million single-use plastic bottles
at live music events. And the benefits don’t end there! Nalgene
Outdoor donates bottles with limited-edition, artist-centric
graphics. Those bottles are available for sale to fans at REVERB’s
Action Villages on tours with 100 percent of the sales benefiting
REVERB and other nonprofit organizations dedicated to social and
environmental causes. Concert-goers can fill up for free at
#RockNRefill water stations throughout the show, and then bring
home a Nalgene bottle to use over and over. To date, this model has
raised more than $4 million dollars and counting benefiting
hundreds of nonprofit organizations nationwide!
“We’re proud of the sustainability movement #RockNRefill has
helped inspire at concerts. When we started this partnership it was
rare for venues to allow reusable bottles on site,” says Eric
Hansen, marketing director, Nalgene Outdoor. “This simple addition
to how concerts are run has forever changed the fan experience, the
artists’ goals, and venue operations for the better.”
Look for Limited-Edition, #RockNRefill Nalgene Bottles Out On
Tour This Summer and Fall
This summer, Nalgene Outdoor will donate an additional 75,000
custom-designed bottles each commemorating a respective artist's
tour or live event. #RockNRefill bottles are available for sale
exclusively at REVERB Action Villages on tour and at select venues
in 2024. A partial list is below with more shows and artists to be
added:
- Billie Eilish: Hit Me Hard and Soft: The Tour
- Dave Matthews Band Tour 2024
- Dead & Company: Dead Forever Live at The Sphere Las
Vegas
- Guster Summer Tour 2024
- ODESZA: The Last Goodbye Finale
- Tyler Childers: Mule Pull ‘24 Tour
- California Roots Music & Art Festival
Nalgene Outdoor in Everyday Adventures
All Nalgene bottles are made in the USA from materials derived
from 50% waste, BPS/BPA free content. Incredibly durable and 100%
leakproof, Nalgene water bottles are lightweight, built-to-last,
and dishwasher safe to keep you on the go! Can’t make it to a
REVERB show this summer for a limited-edition custom bottle? You
can still #RockNRefill with live music, sporting and other
activities. Today most major venues now allow an empty clear bottle
into the live event. Nalgene bottles have always been and always
will be transparent, so perfect for all of summer’s adventures!
How to #RockNRefill
Visit www.nalgene.com/reverb for more information and an
updated list of live music events. You can also tag or search
#RockNRefill with Nalgene and REVERB @Nalgene across Instagram,
Facebook and X or @REVERB_org on Instagram or X and @reverb on
Facebook..
About NALGENE Outdoor
NALGENE® Outdoor Products is based in Rochester, New York and
part of Thermo Fisher Scientific. Founded in 1949 as a manufacturer
of the first plastic pipette holder, the company soon expanded its
product line to include state-of-the-art polyethylene labware under
the NALGENE brand. By the mid-1970s, outdoor enthusiasts had
discovered the taste and odor-resistant, leak-proof and rugged
properties of NALGENE's large selection of plastic containers. In
response to this emerging demand, NALGENE Outdoor Products was
formed and today the consumer-oriented business offers its
customers a wide choice of safe, environmentally friendly, BPA- and
BPS- free products that meet their lifestyle needs. For more
information, contact NALGENE Consumer Products or visit
www.nalgene.com.
About REVERB
Leading the green music movement since 2004, REVERB, a 501c3
nonprofit, partners with artists, festivals, venues, and industry
leaders to reduce their environmental footprint while empowering
millions of fans to take action on today’s most pressing
environmental issues. Working with artist partners like Billie
Eilish, Maroon 5, P!nk, Harry Styles, Dave Matthews Band, Jack
Johnson and many more, REVERB has greened over 400 tours &
6,700 concert events, neutralized 340,000+ tons of CO2e, prevented
the use of more than 4 million single-use plastic bottles at
events, and is the Official Music and Public Engagement Partner of
the United Nations Environment Programme. Learn more at
REVERB.org
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version on businesswire.com: https://www.businesswire.com/news/home/20240709494030/en/
Marcia Schiavoni Gray Gray Communications Mobile
617-990-7720 Email mgray@graycreate.com