NEW
YORK, July 8, 2024 /PRNewswire/ -- The global
electric head scalp massager market size is estimated to grow by
USD 481.5 million from 2024-2028,
according to Technavio. The market is estimated to grow at a CAGR
of 5.26% during the forecast period. Increasing use of electric
head scalp massagers to reduce anxiety and promote hair growth is
driving market growth, with a trend towards leveraging internet
platforms to create awareness. However, low penetration in emerging
economies poses a challenge. Key market players include Breo
Technology USA LLC, Caresmith,
Comfier, Cotsoco, Lumi Therapy Co., Moglix, MOUNTRAX, OSIM
International Pte. Ltd., Panasonic Holdings Corp., and Xiaomi
Communications Co. Ltd..
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Electric Head Scalp
Massager Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
5.26%
|
Market growth
2024-2028
|
USD 481.5
million
|
Market
structure
|
Concentrated
|
YoY growth 2022-2023
(%)
|
4.92
|
Regional
analysis
|
North America, Europe,
APAC, Middle East and Africa, and South America
|
Performing market
contribution
|
APAC at 34%
|
Key
countries
|
US, China, Germany,
Italy, and Canada
|
Key companies
profiled
|
Breo Technology USA
LLC, Caresmith, Comfier, Cotsoco, Lumi Therapy Co., Moglix,
MOUNTRAX, OSIM International Pte. Ltd., Panasonic Holdings Corp.,
and Xiaomi Communications Co. Ltd.
|
Market Driver
The Internet has significantly transformed the electric head
scalp massager market by providing a platform for vendors to
showcase their products and reach a larger audience. Websites
hosted by companies or third-party providers offer features such as
live chats, product comparisons, customer reviews, and e-commerce
capabilities. This ease of access and interaction drives brand
retention and visibility, leading to increased revenue and market
share. The availability of detailed product information online
enables consumers to make informed decisions and engage with fellow
users. The electric head scalp massager market has experienced
consistent growth due to the Internet's ability to optimize search
engines, making it easier for potential customers to discover these
products. Major e-commerce platforms like Amazon and eBay offer a
wide range of electric head scalp massagers, contributing to the
market's expansion. With increasing Internet penetration worldwide,
the electric head scalp massager market is expected to continue
growing, making the Internet an essential tool for promotion,
distribution, and consumer education.
The Electric Head Scalp Massager market is experiencing
significant growth due to increasing trends in self-care and stress
relief. Anxiety and depression, headaches, and stress are common
issues driving demand for scalp massage devices. These massagers
offer sensory pleasure, mind relaxation, and relieve tension in the
head, neck, and temples. They also increase blood circulation,
which can promote hair growth, deep cleanse the scalp, and help
with hair loss, dandruff, psoriasis, and other scalp-related
issues. Advanced technology, such as smart head massagers,
ergonomic designs, vibrations, oscillations, and kneading motions,
target pressure points for maximum effect. The market caters to
various segments including athletes, beauty salons, spas, and
households. With the young population seeking at-home relaxation
solutions, waterproof, handheld, and helmet-style massagers are
popular choices. These devices provide advanced massage treatments
for hair health, stress-related disorders, and headaches and
migraines.
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Market Challenges
- The electric head scalp massager market has shown significant
growth in developed economies, particularly in the US. However, the
penetration of these devices remains low in emerging markets,
including South America,
Africa, and other developing
countries. Factors such as limited awareness, affordability, and
preference for traditional massage methods are hindering the
market's expansion in these regions. Moreover, the low gross
domestic product (GDP) in these countries further restricts the use
of electric head scalp massagers. Despite their numerous benefits,
the market growth in these areas may be impeded due to these
challenges during the forecast period.
- The Electric Head Scalp Massager market is witnessing
significant growth due to increasing demand from beauty salons and
spas, as well as the young population seeking deep hair cleaning
and addressing scalp-related issues. Headaches and tension are
common concerns driving consumers to invest in advanced technology
massagers with vibrations, oscillations, and kneading motions that
stimulate pressure points. Self-care and stress-related disorders
are key factors fueling the market's growth. E-commerce platforms
and online retailing have made at-home relaxation solutions more
accessible, with smart features, improved ergonomics, and various
types, including handheld, helmet, vibration, kneading, and
percussion massagers. Challenges include ensuring quality control,
innovation and differentiation, responsive customer service, and
supply chain disruptions. Sustainable practices and well-being and
self-care trends are also shaping the market. Salons, spas,
healthcare facilities, and individual consumers are key buyers,
with online and offline retail channels catering to their
needs.
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challenges - Request a sample report!
Segment Overview
This electric head scalp massager market report extensively
covers market segmentation by
- Product
- Geography
- 2.1 North America
- 2.2 Europe
- 2.3 APAC
- 2.4 Middle East and
Africa
- 2.5 South America
1.1 Handheld- The handheld segment dominates the global
electric head scalp massager market, driven by rising disposable
income, increasing customer awareness, and advanced technological
offerings. Handheld massagers provide numerous benefits, including
stress relief, heat therapy for headaches, and improved sleep.
Their portability, affordability, and compact size make them an
appealing choice for consumers. Market players are investing in
product innovations, expanding their product portfolios, and
targeting developing economies to capitalize on growing demand.
These factors will fuel the market's growth during the forecast
period. Handheld electric head scalp massagers offer a convenient
and effective solution for relieving stress, promoting relaxation,
and improving overall head and scalp health. Their popularity is on
the rise due to their numerous advantages, making them a must-have
personal care accessory for many consumers.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data
(2017-2021) - Download a Sample Report
Research Analysis
The Electric Head Scalp Massager market is witnessing
significant growth due to the increasing awareness of self-care and
the need for at-home relaxation solutions. This innovative device
offers various benefits, including relieving anxiety and
depression, reducing headaches and stress, promoting hair growth,
and providing sensory pleasure. The massager uses advanced
technology, such as vibrations, oscillations, and kneading motions,
to stimulate pressure points on the scalp and neck, improving blood
circulation and tension relief. The warm oil feature adds an extra
level of relaxation, especially for those suffering from
scalp-related issues, headaches and migraines, and stress-related
disorders. With an ergonomic design, these massagers are easy to
use and can be purchased through e-commerce platforms, making them
accessible to a wide audience.
Market Research Overview
The Electric Head Scalp Massager market is witnessing
significant growth due to the increasing prevalence of anxiety and
depression, headaches, and stress. These devices offer scalp
massage for mind relaxation, relieving tension in the head and
neck, and improving blood circulation. They stimulate hair growth
by increasing blood flow to hair follicles and providing deep hair
cleaning. Sensory pleasure and self-care are also driving factors,
as these massagers offer advanced technology, ergonomic designs,
and various massage techniques such as vibrations, oscillations,
and kneading motions. They can be used with warm oil, shampoo, or
even be waterproof for use in the shower. The market caters to
individual consumers, salons and spas, healthcare facilities, and
even athletes for post-workout relaxation. E-commerce platforms and
online retailing have made these massagers accessible to a young
population seeking at-home relaxation solutions for scalp-related
issues and stress-related disorders. The market is innovating with
smart features, improved ergonomics, and sustainable practices,
while addressing quality control and responsive customer service to
differentiate from competitors. However, supply chain disruptions
and competition from manual massage treatments may pose
challenges.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Product
-
- Geography
-
- North America
- Europe
- APAC
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio