Corporate Canada's Guide to Reconciliation starts with
BOOM InterTribal's newest campaign.
TORONTO, July 3, 2024
/CNW/ - When it comes to Reconciliation, a company's good
intentions aren't always good enough. If companies don't do the
right thing, they can actually do more harm than good. That's why
BOOM InterTribal created the "Rent-A-Feather" campaign.
Steeped in satire, "Rent-A-Feather" is a digital campaign
designed to halt you in your tracks. Through this edgy approach,
BOOM InterTribal sheds light on cultural appropriation and the
superficial gestures sometimes seen in corporate settings. This
campaign intends to provoke thoughts on what true Reconciliation is
and what it requires, emphasizing the need for engagement with
Indigenous strategic marketers to bring about lasting change.
The campaign features a fictitious Indigenous company,
Rent-A-Feather, which offers a range of stereotypical Indigenous
elements for rent to add instant 'authenticity' to corporate events
and DEI strategies. Launched on the heels of Indigenous History
Month and Canada Day, the campaign drives awareness and educates
corporate Canada on the "Right
Way" to work towards Reconciliation. The campaign addresses the
all-too-common misconception that symbolic gestures alone
constitute meaningful Reconciliation.
The campaign drives to Rent-A-Feather.com, where we reveal the
truth behind the satire and who we are. "True Reconciliation is not
about checking a box to answer CTA #92; it's about understanding
the Truth. It's about commitment to creating real, lasting change,"
said Alana Lees, Managing Partner
and Chief Strategy Officer at BOOM InterTribal. "With
'Rent-A-Feather,' we aim to challenge the status quo and inspire
executive leaders and decision makers to pause and reflect on
whether they're equipped with the right insights, strategies and
resources to inspire meaningful action."
BOOM InterTribal is an Indigenous marketing and advertising
agency that works with some of the largest corporations in
North America, spearheading
Indigenous-led marketing strategies and creative solutions. BOOM's
extensive experience in this niche market has shown that true
Reconciliation requires deep commitment, understanding, and
thoughtful action.
While engaging Indigenous Elders, community, and
cross-functional Indigenous team members is important, in
isolation, this practice falls far short of what's required to
build and execute a sound strategy. Being able to intimately
understand Indigenous worldviews, values, traditions,
lived-experiences, challenges, thought processes and ways of life –
through the lens of seasoned Indigenous marketers, to borrow a
term… is priceless.
As Raymond Deleary, Chief
Business Development Officer, states, "That's why we created BOOM
InterTribal. To help Corporate Canada do things the right way,
upholding reputations that took decades to establish and to help
build trust with Indigenous Peoples and communities. We're inviting
ourselves to the table, challenging the executive leaders of
corporate Canada, to engage with
some of the industry's most experienced Indigenous thought leaders,
BOOM InterTribal."
There are currently 4 ads running in-market, with an additional
4 ads to follow.
ABOUT
BOOM InterTribal is an Indigenous-owned, full-service marketing
and communications agency. Few agencies can bridge the disciplines
of branding, marketing, ideation, technology and business
consulting with truly Indigenous insight like BOOM InterTribal. Our
leadership team is unique in that we provide a powerful combination
of both strategic creative experience, traditional Indigenous
knowledge and business consulting experience.
At BOOM InterTribal, change isn't just talked about – it's
initiated. Born from a unique fusion of Indigenous and
non-Indigenous founders, BOOM is not just a marketing and
advertising agency; we are a powerful conduit for dialogue between
two worlds. Straddling both worlds, we find common ground between
Indigenous and non-Indigenous peoples, communities and companies,
and open lines of communication with campaigns that reverberate
within and between worlds.
BOOM is the catalyst to a genuine social awakening for the
Indigenous community and the allies ready to stand with us. We are
driven to shatter stereotypes, open lines of communication and pave
the way for meaningful Reconciliation.
We seek the brave, the bold, the unwavering.
SOURCE BOOM InterTribal