NEW
DELHI, July 2, 2024 /PRNewswire/ -- LT Foods
Ltd.'s flagship brand DAAWAT® has partnered with select
restaurants in Australia to
celebrate the 3rd edition of DAAWAT® World
Biryani Day by bringing alive the delectable biryani experiences to
all the biryani lovers.
As a part of the celebrations, select restaurants across
Melbourne, Sydney and Perth will offer complimentary servings of
biryani, prepared with DAAWAT® finest rice, celebrated
for its exceptional quality and taste. The restaurants will
showcase their unique biryani recipes, offering a variety of
options that highlight the versatility and cultural significance of
this iconic dish.
In Melbourne, the restaurant
Chilli India would be offering delicious Biryani to its guests from
11:30 a.m. to 1:00 p.m. at its
restaurants in Melbourne Central, Epping, Preston, Coolaroo,
Chadstone, Hopper's Crossing and Docklands on 7th
July'24. In Sydney, the guests can
experience the unique Biryani at Grand Paradise (Rockdale),
Mandi King (Auburn and Wentworthville) and Swagath Biryani
House (Wentworthville) from 2:00 p.m. to
3:00 p.m. on 7th July'24. In Perth, people can enjoy their complimentary
biryani at Royal India Restaurant
at 1134 Hay Street from 6:30 p.m. to 10:00
p.m. on 6th July'24.
Speaking on the occasion, Mr. Ritesh
Arora, CEO, India and Far
East Business, LT Foods, said, "Biryani, a globally cherished
delicacy, holds a revered status in the culinary world. It can
connect people from all walks of life and captivate their taste
buds. We believe that its universal adoration deserves its own
special day. As brand DAAWAT® is integral to the finest
Biryani, we conceptualised DAAWAT® World Biryani Day in
the year 2022. Since then, we have remained committed to making
every biryani day more special. This year, we are delighted to
bring the joy of biryani to food lovers in Australia through our partnership with select
restaurants. This event is not just about food; it's about bringing
communities together to celebrate a shared passion for biryani,
fostering a sense of togetherness and culinary appreciation."
Recently, the brand DAAWAT® launched an innovative
Artificial Intelligence (AI)-enabled personalized campaign to mark
the third edition of DAAWAT® World Biryani Day.
This is a first-of-its-kind campaign in the essential foods
category, which celebrates the world's most loved dish. The
campaign offers a personalized experience for biryani enthusiasts to create lasting
memories by appearing alongside celebrated Chef Sanjeev Kapoor in the campaign.
The Link to the Campaign:
https://youtu.be/jLnxWcixcZI
Click here to create your own Personalised
Campaign: https://dreamadwithchefsk.daawat.com/
Talking about the latest campaign, Mr. K. Ganapathy Subramaniam, Vice President and Head
of Marketing, LT Foods, shared, "We are thrilled to launch this
unique AI-enabled personalized campaign for DAAWAT®
World Biryani Day. This campaign will help us manage greater scale,
yet personalize it for every individual who shares our love for the
world's most loved dish, biryani. Personalization enabled by AI
would help biryani lovers to cook and experience the appreciation
from Chef Sanjeev Kapoor. They too
can share this with their loved ones. Let's get ready to express
our love for Biryani in our own special way."
About LT Foods
LT Foods Ltd. [NSE: LTFOODS, BSE: 532783] is a leading
Indian-origin global FMCG company in the consumer food space. It is
a leading player globally in the specialty rice and rice-based
foods business for more than last 70 years.
Logo:
https://mma.prnewswire.com/media/2294530/4442432/LT_Foods_Logo.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/lt-foods-partners-with-australian-restaurants-to-celebrate-third-edition-of-daawat-world-biryani-day-302186810.html