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LAS
VEGAS, July 1, 2024 /PRNewswire/ -- Resorts World
Las Vegas is proud to announce that its groundbreaking "Rule the
World" marketing campaign has been recognized for its creativity
and exceptional innovation. The campaign won eight awards across
multiple distinguished organizations and was named a 2024 Webby
Awards Honoree. This remarkable achievement highlights the
campaign's continued impact on the industry.
Launched in celebration of Resorts World Las Vegas's second
anniversary, the "Rule the World" campaign represents the
property's exceptional evolution and resort offerings. The campaign
perfectly showcases the property by highlighting the vibrant
energy, luxurious amenities, and spirit of Las Vegas. Directed by Las Vegas resident, renowned photographer and
director Kenneth Cappello, the
campaign embodies luxury and encapsulates the dynamic and
world-class experience Resorts World Las Vegas guarantees.
Webby Awards
Resorts World Las Vegas was recognized as
a 2024 Webby Awards Honoree for Branded Content in the Tourism
& Leisure for Advertising, Media & PR category. Considered
the "Internet's highest honor" by The New York
Times, the Webby Awards showcase the best of the internet,
including websites, content, apps, and marketing campaigns.
AVA Digital Awards
The AVA Digital Awards celebrates
excellence in digital communication and recognizes outstanding work
in the concept, direction, design, and production of media. Resorts
World Las Vegas received three Platinum Awards at the AVA Digital
Awards in the following categories:
- Video Production | Commercials | Ad Campaigns
- Video Production | Commercials | Travel
- Digital Marketing | Marketing, Digital | Integrated Marketing
Campaign
Hermes Creative Awards
The Hermes Creative Awards
honor creative professionals developing traditional and emerging
media, with categories covering many marketing and communication
initiatives. The "Rule the World" campaign was honored with five
Platinum Awards at the Hermes Creative Awards in the following
categories:
- Strategic Campaigns | Marketing | Integrated Marketing
Campaign
- Strategic Campaigns | Marketing | Advertising Campaign
- Strategic Campaigns | Marketing | Marketing/Promotion
Campaign
- Strategic Campaigns | Marketing | Social Marketing
Campaign
- Strategic Campaigns | Marketing | Company Branding
"We are thrilled to receive these prestigious awards, which are
a testament to our team's creativity and dedication to delivering
an unparalleled guest experience," says Ronn Nicolli, Chief Marketing Officer at Resorts
World Las Vegas. "Our campaign was designed to capture the essence
of Resorts World Las Vegas, and these accolades affirm its
success."
Bruce Logan, Creative Director at
B&P Advertising, Media, and Public Relations, the agency that
produced the campaign, added, "Partnering with Resorts World Las
Vegas has been an extraordinary journey. These awards highlight our
collaborative effort to push creative boundaries and set new
standards in marketing excellence."
As Resorts World Las Vegas continues to provide guests with
seamless and elevated experiences, the second iteration of the
"Rule the World" campaign is in development. It promises even more
captivating content that creatively illustrates the property's
world-class amenities, premier accommodations, and exclusive
experiences. Featuring Resorts World Las Vegas's unwavering
commitment to hospitality and innovation, the second iteration will
continue to engage audiences and elevate the brand's presence.
ABOUT RESORTS WORLD LAS
VEGAS
Since opening in 2021, Resorts World Las Vegas has become the
premier destination on the Las Vegas Strip. Developed by Genting
Berhad, a publicly traded Malaysian corporation registered with the
Nevada Gaming Commission, the $4.3
billion resort is dedicated to providing guests with a
one-of-a-kind luxury experience, complete with exceptional service,
exquisite design, and unparalleled amenities. In a partnership with
Hilton Hotels & Resorts, Resorts World Las Vegas integrates
three of Hilton's premium brands into its resort campus. With over
3,500 guest rooms and suites, featuring modern design and luxurious
touches, the property consists of Las Vegas Hilton at Resorts
World, the resort's full-service brand; Conrad Las Vegas at Resorts
World, Hilton's lifestyle luxury brand; and LXR, Hilton's network
of independent luxury properties, which operates as Crockfords Las
Vegas, Genting's internationally renowned ultra-luxury brand. The
fully integrated resort boasts a wide range of world-class
amenities and services including a 117,000 square foot
state-of-the-art fully cashless casino floor, a
5,000-capacity theatre featuring the entertainment industry's top
headlining talent, distinct day and nightlife venues, a curated
retail collection featuring designer and boutique shops, a stunning
27,000-square-foot spa and wellness center, over 50 food and
beverage offerings from across the globe and more. Resorts World
Las Vegas has ushered in a new world for luxury resorts, and
invites guests to indulge with friends. Resorts World Las Vegas is
Sharecare Health Security VERIFIED™ with Forbes Travel
Guide while all three hotel brands are LEED Gold Certified. For
more information, please visit rwlasvegas.com or find us on
Facebook, LinkedIn, Twitter, and Instagram.
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SOURCE Resorts World Las Vegas