Harps Food Stores’ Shoppers To Benefit From Real-Time Savings at Checkout With Birdzi and ECRS
2024年6月26日 - 10:00PM
ビジネスワイヤ(英語)
Through Birdzi’s and ECRS’s joint integration,
grocers like Harps Food Stores can now seamlessly deliver
personalized discounts to loyal shoppers in real time
Birdzi, the supermarket industry’s most comprehensive customer
intelligence and engagement ecosystem, today announced an API
integration with ECRS, an industry-leading provider of innovative
and modern retail point-of-sale (POS) solutions, alongside their
joint customer Harps Food Stores. Grocers that utilize Birdzi’s and
ECRS’ collaborative integration, such as Harps, can now enable
their customers to redeem digital coupons, loyalty rewards and
Birdzi’s hyper-personalized VISPER offers in real time as they
shop.
Since its founding, Birdzi has worked with its retail partners
to reimagine how grocers approach customer engagement. Birdzi's
VISPER 2.0 solution, launched in 2022, has turned the company’s
Customer Intelligence Platform into the industry’s most
sophisticated personalization and engagement ecosystem. With this
latest integration, shopper and basket information from ECRS’s
point-of-sale software, CATAPULT® Retail POS, is relayed directly
into Birdzi’s Customer Intelligence Platform in real time, allowing
for immediate and seamless execution of a shopper’s personalized
discounts and promotional offers at the POS.
“The collaborative integration between Birdzi and ECRS allows
Harps to provide our loyal shoppers with effortless access to
immediate savings that matter to them,” said David Ganoung, SVP and
Chief Marketing Officer at Harps Food Stores. “We strive to provide
Harps customers with personalized and curated experiences.”
This integration has already been deployed at over 80 Harps
locations across Arkansas, Oklahoma, Missouri, Kansas, Louisiana
and Mississippi. Prior to the partnership’s deployment, Harps had
implemented Birdzi’s Customer Intelligence Platform, including the
deployment of a mobile rewards app, personalized ad flyers and
digital coupons to digitally engage and maintain loyalty with its
customers. To simplify access to Birdzi’s personalized digital
coupons and loyalty offers and build on the partnership’s success,
Harps sought to offer its customers a frictionless checkout
experience.
“Grocers are always looking for the latest developments to take
their customer engagement to the next level,” said Brad Tracy, VP
of direct sales, ECRS. “This strategic implementation with Birdzi
allows grocery retailers to inspire heightened loyalty from their
customers by offering a more elevated shopping experience with
automatic redemption of rewards and discounts.”
To offer this elevated experience, Birdzi and ECRS have
streamlined the purchasing process to ensure immediate access to
important savings. Now, Harps customers can redeem their
personalized digital coupons and loyalty offers seamlessly at
checkout and see their purchases and club balances reflected in
their digital wallets in real time.
“Birdzi is committed to helping our long-time grocery customers
like Harps find new and innovative ways to engage with their loyal
shoppers, and collaborating with cutting-edge technology partners
like ECRS allows us to make our customers’ jobs easier,” said
Shekar Raman, CEO and co-founder, Birdzi. “As our exceptional
partner ecosystem continues to grow, the Birdzi platform will
continue to evolve with the flexibility to deliver scalable,
efficient and tailored solutions to help our valued partners
achieve their business goals.”
To learn more about Birdzi’s partners and innovative solutions,
please visit: www.birdzi.com.
About Birdzi
Birdzi was founded with a vision to make the shopping experience
“Smart, Personal and Seamless” for the shopper, while empowering
retailers and brands to easily and intelligently connect with the
shopper at the right time and place with the right message. For
more information, visit: www.birdzi.com.
About ECRS
ECRS is a US-based, Certified Evergreen™ transaction and retail
solutions provider, with a successful track record that stretches
over 30 years. ECRS future-proofs local and regional retailers to
win in today’s market, while preparing them for tomorrow’s
opportunities. ECRS’ revolutionary CATAPULT® POS system is the
market’s only truly unified transaction platform, running in
thousands of locations across North America. With CATAPULT, the
point of sale, self-checkout, deli scales, fuel pump, pharmacy,
web-store, inventory, customer loyalty, back office, e-commerce,
and enterprise management all share one single transactional logic.
Unified Transaction Logic™ empowers retailers to prosper by
providing actionable business intelligence across their enterprise.
Unifying hardware, software, and services, ECRS offers
friction-free, cost-saving solutions that increase customer
engagement while transforming the consumer experience.
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version on businesswire.com: https://www.businesswire.com/news/home/20240626235270/en/
Abby Nelson Ketner Group Communications (for Birdzi)
Abby.Nelson@ketnergroup.com