Basis Technologies Improves Planning Capabilities for Advertisers Through AI-Powered Media Automation Platform
2024年6月26日 - 9:55PM
Basis Technologies (https://basis.com), a global provider of
programmatic advertising and media automation solutions, announced
enhancements to its AI-powered media planning technology tools. The
Basis media automation platform now benchmarks performance of all
major types of creative units based on proprietary KPI data from $5
billion in ad spend processed in Basis from the past five years
from 25,000 brands. Additionally, Basis’ DSP forecasting of ad
delivery on specific properties has enabled team-sharing of data
for stronger collaboration on tactics. These functions are powered
by Basis AI, the underlying engine of Basis, to deliver precise,
real-time data for media strategy and analysis.
The digital media industry lacks automation. The dynamic nature
of digital ad pricing for various ad types and channels makes the
ad buying process complex, with very few insights available for
media professionals on what success looks like. Basis’
implementation of AI solves these problems by empowering
advertisers to control the entire process and apply knowledge from
granular data on their campaigns.
“Having robust industry-wide data about ad performance gives our
team the vision to build winning media strategies for brands. We
look to capitalize on the improved benchmarking capabilities from
Basis Technologies to move faster with full insight of the media
landscape,” said Claire Wirtanen, director of paid media, Fathom.
“Basis platform automation tools enable our team to maximize
outcomes and showcase to our clients our deep knowledge and
strategic thinking.”
“With the continually shifting digital landscape, we as an
agency look to align ourselves with best-in-class partners with
solutions that ensure campaign and client success. The Basis
Market Trends data helps us ensure our clients campaign goals are
current and in alignment with market conditions,” said Tyler
Riordan, media director, senior analytics consultant, Hirons. “The
ability to benchmark against channel, property, format and vertical
outcomes ensure we’re delivering results that move our clients’
businesses forward.”
Basis’ integrated applications optimize media team planning,
activation and analysis of campaigns so media professionals can
focus on strategy and business outcomes. Basis AI powers key
planning and forecasting tools, automated optimizations and data
analysis capabilities in the platform:
- Market Trends – reduces time and costs associated with
collecting and researching data for media planning; delivers rapid
reporting of industry-wide digital ad performance trends on all
major channels, properties, and now, ad units; metrics are derived
from KPIs across publisher-direct, programmatic, search and social
buying channels; exclusively for Basis users.
- DSP inventory forecasting – provides potential reach of
campaigns before launch; enables testing of campaign parameters to
predict potential spend and reach - and shows how parameter
adjustments could affect outcomes; now streamlines collaboration on
planning and activation.
- SmartBid – leverages AI to learn a brand’s KPIs, create bidding
models in programmatic buying based on dozens of parameters to
align with goals, adjust bid-management and optimize in
real-time.
- Bid Shading – enhances win rates in programmatic buying while
staying on budget; analyzes historical bid data to forecast winning
bids that are more cost effective than initial default bid.
- Group Budget Optimization for Programmatic – identifies
best-performing tactics within a group and automatically shifts
budgets to these tactics, enabling advertisers to win more
impressions.
Basis AI empowers media professionals to operate faster, with
accuracy and with more effectiveness – helping reduce media waste
and media costs, and drive higher KPIs.
“Throughout our platform’s development, AI has always been an
underlying technology implemented throughout Basis’ tools and
features. We believe strongly that AI, when combined with
automation, will dramatically improve the way the ad industry
operates,” said Katie McAdams, CMO, Basis Technologies. “Basis
Technologies solves advertising’s biggest problems by enabling
marketers to leverage automation to ease team workloads and reduce
costs of technology and media. We’re getting the industry out of
spreadsheets and into a central operating system.”
About Basis TechnologiesBasis Technologies
provides programmatic advertising and media automation software and
services for enterprises. Its platform improves omnichannel
marketing performance by unifying programmatic and direct media
buying, workflow automation, cross-channel campaign planning,
universal reporting and business intelligence. Learn more at
https://basis.com.
Contact:Anthony Loredo917-573-4157anthony.loredo@basis.com
A video accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/227c509c-d9d3-46c4-bd50-83ac44ea42a1
A photo accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/08da30e1-a23c-4c5e-be93-057c8b006e98