B-Secur and SweatWorks to Elevate Fitness Technology
2024年6月26日 - 9:43PM
ビジネスワイヤ(英語)
The collaboration will accelerate the deployment of unique
biosensing and digital fitness solutions, enabling enhanced health
and wellness insights and performance tracking.
A strategic partnership has been forged between SweatWorks, a
digital agency for the fitness, wellness, and healthcare
industries, and B-Secur, an advanced biosensing technology company,
to provide consumers with superior health and wellness insights,
enhancing users' performance, safety, and overall wellbeing.
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B-Secur and SweatWorks partner to bring
advanced fitness technology to the market (Graphic: Business
Wire)
By integrating B-Secur’s HeartKey® technology, a suite of
FDA-cleared algorithms and analytics, with SweatWorks'
market-leading digital fitness solutions, they are working with
global fitness brands to set a new standard for seamless,
personalized fitness and health management.
“B-Secur shares the same passion for data, innovation and
integrity as SweatWorks. This strategic partnership continues to
build on our ecosystem of best-in-class technologies and solutions
that our brands can now leverage,” said Mohammed Iqbal, Founder and
CEO of SweatWorks, founded in 2012 and which has worked with
leading brands such as Equinox, Nike, Bose, SoulCycle, Strava and
Beachbody.
“As fitness and wellness continues to play an increasingly
important role in healthcare, data fidelity and FDA-cleared
technologies will be a vital component in our hardware and software
strategy.”
B-Secur Chief Commercial Officer, Brian Pitstick said; “We are
excited to partner with SweatWorks to expand the reach of our
mutual capabilities and set a new standard in fitness and health
management. This partnership will specifically serve customers in
the consumer wearable devices market, fitness brands, and health
and wellness providers, ensuring our B2B solutions elevate their
products and services.
“With the digital fitness market expected to reach US$126.50bn
by 2028*, we see a tremendous opportunity to meet the growing
demand for personalized health data and deliver innovative
solutions to our customers."
* Source: Statista - The Digital Fitness & Wellbeing Market
is projected to experience a steady annual growth rate (CAGR
2024-2028) of 7.83%, resulting in a market volume of US$126.50bn by
2028.
About B-Secur
B-Secur is an advanced biosensing technology company on a
mission to set a new level of care in health monitoring through
development of both on-device and cloud applications, driving
preventative and proactive fitness and health management. B-Secur's
signal processing provides medical-grade ECG data for faster, more
confident diagnosis, treatment, and management. B-Secur is ISO
13485:2016 certified.
About Sweatworks
SweatWorks, founded in 2012 and headquartered in Arlington, VA,
is a leading technology agency for fitness and wellness brands
across the US, UK/EUR, and LATAM. Guided by visionary leader
Mohammed Iqbal, we specialize in strategy, product development,
industrial/user experience design, and software/hardware
engineering to create first-to-market fitness products that improve
people's lives. Our team, comprising former collegiate athletes and
professionals from brands like OrangeTheory Fitness and SoulCycle,
brings deep industry insight. With over 50 digital projects and
300,000 hardware units shipped globally, we deliver tailored
solutions that exceed client expectations, collaborating with top
brands like SoulCycle, Equinox, CITYROW, Beachbody, Myxfitness,
Strava, pvolve, and Waterrower.
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version on businesswire.com: https://www.businesswire.com/news/home/20240626415073/en/
Corinna Keenan B-Secur Corinna.keenan@b-secur.com Brian Vagnini
Sweatworks bvagnini@sweatworks.net