Global Survey Finds 75% of Consumers Ready to Switch Banks Over Inadequate Fraud Protection
2024年6月26日 - 7:00PM
ビジネスワイヤ(英語)
New research from Jumio reveals 69% of
customers demand stronger cybersecurity measures as confidence in
bank protections wanes
Jumio, the leading provider of automated, AI-driven identity
verification, risk signals and compliance solutions, today released
new findings from its Jumio 2024 Online Identity Study. This year’s
results highlight growing anxiety among consumers that weaknesses
in their banks’ fraud-protection measures could leave them exposed
to scammers, which would result in the vast majority (75%)
switching providers.
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Banks have long had to deal with impersonation fraud. But as
deepfakes and voice cloning become easier to generate, schemes in
which scammers pretend to be anything from a prospective romantic
partner to a family member in crisis have the potential to target
far more people and with a higher rate of success.
Jumio’s study examined the views of more than 8,000 adult
consumers, split evenly across the United Kingdom, United States,
Singapore, and Mexico. The data revealed that 75% of consumers feel
their banking service provider bears ultimate responsibility for
protecting them against cybercrime and fraud.
“This data should be a wake-up call to banks and financial
institutions — your customers will take their business elsewhere if
you don’t protect them from fraud,” said Anna Convery, Jumio CMO.
“As cybercriminals become more savvy with their tactics, it’s
essential to fight AI with AI. Banks must implement multimodal,
biometric-based verification systems that layer in liveness
detection and other advanced technologies to stop deepfakes, detect
camera injection and presentation attacks, and prevent stolen
personal information from being used.”
As the technology used by fraudsters becomes more sophisticated,
the tools to prevent and detect scams must evolve as well. Deepfake
videos are being used as clickbait to drive traffic to malicious
websites to harvest card payment details. With high anxiety around
deepfake technology at an all-time high, more than two-thirds of
consumers (67%) are concerned about whether their bank is doing
enough to protect customers against deepfake-powered fraud, while
69% demand stronger cybersecurity measures in general.
The rise in deepfake-powered fraud intensifies the pressure on
financial services firms to compensate victims when their platforms
are exploited for scams, highlighting the need for robust fraud
detection platforms. Additionally, three-quarters of consumers
(75%) expect a full refund from their bank if they are the victim
of cybercrime.
Find additional data and insights here.
Methodology
The research was conducted by Censuswide, with 8,077 consumers
split evenly across the United Kingdom, United States, Singapore
and Mexico. The fieldwork took place between March 25 and April 2,
2024. Censuswide abides by and employs members of the Market
Research Society and follows the MRS code of conduct which is based
on the ESOMAR principles and are members of The British Polling
Council.
About Jumio
Jumio helps organizations to know and trust their customers
online. From account opening to ongoing monitoring, the Jumio
platform provides advanced identity verification, risk signals and
compliance solutions that help you accurately establish, maintain
and reassert trust.
Leveraging powerful technology including automation, biometrics,
AI/machine learning, liveness detection and no-code orchestration
with hundreds of data sources, Jumio helps you fight fraud and
financial crime, onboard good customers faster and meet regulatory
compliance including KYC and AML. Jumio has processed more than 1
billion transactions spanning over 200 countries and territories
from real-time web and mobile transactions.
Based in Sunnyvale, Jumio operates globally with offices and
representation in North America, Latin America, Europe, Asia
Pacific and the Middle East and has been the recipient of numerous
awards for innovation. Jumio is backed by Centana Growth Partners,
Great Hill Partners and Millennium Technology Value Partners.
For more information, please visit www.jumio.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240626012854/en/
U.S. Media Contact Allison Knight 10Fold Communications
jumio@10fold.com 806-570-9819
Europe Media Contact Harriet King FleishmanHillard UK
harriet.king@fleishman.com +44 7765673794
APAC Media Contact Luke Nazir FINN Partners
Luke.Nazir@finnpartners.com +65 8139 2504