"The Heart Release" 2024 Expression is
Inspired by the Maker's Mark Distillery Team
LORETTO,
Ky., June 24, 2024 /PRNewswire/ -- Maker's
Mark, the iconic handmade Kentucky
bourbon, today announced the anticipated next chapter of its Wood
Finishing Series with the 2024 expression, "The Heart
Release." Inspired by the team that distills its whisky at Star
Hill Farm, home to the Maker's Mark Distillery, The Heart
Release is fruit forward with caramel, maple, and chocolate
notes, and will be available at U.S. retailers for $74.99 beginning in July
2024.
Maker's Mark Wood Finishing Series is a collection of
one-of-a-kind expressions that use an innovative wood
stave-finishing technique to enhance distinctive characteristics
already present in the brand's iconic bourbon. Whereas the first
chapter of Wood Finishing Series emphasized the production
process that impacts the flavor of Maker's Mark, the second chapter
will focus on the teams behind Maker's Mark. The first release
within this chapter will shine a light on the unique taste vision
inspired by the distillery team - the makers of Maker's Mark, who
craft its handmade bourbon in Loretto,
Kentucky.
"Always staying true to my grandparents, our founders' vision to
deliver a full-flavored, soft red winter wheat bourbon with a
smooth finish, Maker's Mark continues to shape the brand's future
through purposeful, flavor-driven innovation," said Rob Samuels, eighth generation whisky maker and
Managing Director for Maker's Mark. "This Wood Finishing Series
release celebrates the entire distillery team, who share our vision
and who have contributed their perspective to craft the final
expression."
"It was a very unique, special experience to have the distillery
team play a significant role in crafting the taste vision of The
Heart Release," said Beth
Buckner, Senior Manager of Innovation and Blending, Maker's
Mark. "Distillery team members all have different, yet very
important jobs in creating our whisky; each person described aromas
and flavors they experience throughout their day, which helped us
shape the flavors of this release."
Fruit forward, with caramel, maple, and chocolate notes, The
Heart Release features a rich, creamy mouthfeel that is a
pure delight. For more information, please visit
www.MakersMark.com.
About Maker's Mark®
In 1953, in Loretto, Ky. Bill
Samuels, Sr., fulfilled his dream to create a handmade and
delicious bourbon. He decided to make his whisky in small batches,
using soft red winter wheat to enhance the softness and sweetness.
He then rotated each barrel by hand for consistency and, finally,
aged each barrel to taste. While he developed the bourbon, his wife
Margie Samuels ideated the bourbon's
name and label, standout bottle shape, iconic and signature look
that still involves hand-dipping each bottle in red wax to this
day. Together as co-founders, Bill and Margie transformed bourbon
from a "commodity" into a premium handmade spirit, and today
Maker's Mark® Kentucky Straight Bourbon continues to be crafted in
the same, purposeful way.
In recent years, Maker's Mark has introduced thoughtful,
super-premium innovations to its portfolio, including Maker's Mark
46, Maker's Mark Cask Strength, and Maker's Mark Cellar-Aged, all
Double Gold winners of the 2024 San Francisco World Spirits
Competition, as well as Maker's Mark Private Selection: the brand's
custom barrel program. Maker's Mark is the largest bourbon
distillery in the world to achieve B Corp Certification and the
first distillery to achieve Regenified certification, a
reflection of the brand's dedication towards building a more
inclusive and sustainable economy. For more information, visit
www.makersmark.com.
WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT
THAT WAY.
Maker's Mark® Wood Finishing Series: The Heart Release, 56.30%
Alc./Vol. ©2024 Maker's Mark Distillery, Inc., Loretto, KY.
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SOURCE Maker's Mark