Aprimo Announces Acquisition of Personify XP to Extend Digital Asset Management for Real-Time Content Personalization and Analytics
2024年6月24日 - 10:27PM
ビジネスワイヤ(英語)
The move strengthens Aprimo’s ability to deliver personalized
omnichannel experiences through real-time asset decisioning and
generative AI content creation, surface relevant assets to DAM
users, and inform content strategies based on customer engagement
insights.
Aprimo, the leader in Digital Asset Management (DAM) and Content
Operations, announced the acquisition of Personify XP, a leading
content personalization and real-time analytics platform. The
addition of Personify XP empowers brands to leverage visitor
insights and brand-approved assets directly from the DAM to create
personalized digital experiences that increase conversions and
revenue.
Brands are challenged to effectively deliver omnichannel
personalization due to a lack of content, manual processes, and
gaps in technology, especially around rich media decisioning.
Current tech stacks do not effectively connect asset metadata,
rules, and content relationships into a personalization strategy
that drives conversions.
A recent report by Forrester suggests 42% of AI decision-makers
say improving or personalizing customer interactions with
generative AI-enhanced experiences is among their most important AI
use cases for the next 12 months.
Aprimo will leverage Personify for:
- Content Personalization: Real-time creation and delivery
of images and variants based on modular assets in the DAM system,
consumer behavioral data, and generative AI asset creation.
- Insights-driven Content Strategy: Formulate and optimize
brand content development strategy based on performance
insights.
- Personalized Content Discovery in DAM: Recommend assets
based on content personalization and customer engagement data,
improving content discoverability and re-use.
“Our leadership in DAM has always been based on a spirit of
innovation,” said Erik Huddleston, chief executive officer of
Aprimo. “We are now redefining the relationship between content
operations, AI, and omnichannel personalization. With Personify XP,
we’re creating a differentiated content operations and
personalization company.”
Personify XP’s anonymous real-time analytics &
personalization platform helps businesses like Burberry,
NBCUniversal, and boohoo increase website conversions and
revenue.
“Our immediate focus is combining Aprimo’s market-leading
content operations platform with Personify’s content decisioning
technology to create personalized experiences in real-time,”
explained Ben Mercer, chief executive officer of Personify XP.
“We’re excited to join forces to help content operations drive
customer engagement and conversion.”
About Aprimo
Aprimo's AI-powered content operations platform helps your teams
spend their time and effort on content and marketing strategies
that drive business outcomes and reach customers in the right
channels. Recognized by Forrester for its digital asset management
software, Aprimo has been named the leading vendor in the Wave
Reports for DAM due to its continued innovation in AI and vision
for generative AI solutions. Learn more at www.aprimo.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240524512875/en/
Maxwell Mabe maxwell.mabe@aprimo.com