The hypergrowth advertising and marketing agency has been named
B2B Agency of the Year by the Association of National Advertisers
(ANA) for the second straight year
OAKLAND,
Calif., June 20, 2024 /PRNewswire-PRWeb/ -- Park
& Battery has been named B2B Agency of the Year by the
Association of National Advertisers (ANA) for the second
consecutive year at its annual ANA B2 Awards, part of the 2024 ANA
Masters of B2B Marketing Conference in Naples, Florida. This is the agency's second
agency of the year honor in 2024 after being named Adweek's 2024
B2B Agency of the Year, and it is the agency's fourth such
recognition in the company's 27-month tenure. The Agency of the
Year designation also comes on the heels of winning three Global
ACE Awards for B2B creativity in New York
City the week prior.
We're thrilled and honored to be named B2B
Agency of the Year for the second consecutive year. This remarkable
achievement is a testament to the hard work, creativity and
dedication of our entire team," said Ted
Kohnen, CEO and co-founder of Park & Battery
Park & Battery won seven B2 Awards in addition to its top
award as B2B Agency of the Year:
- The agency's work with client Esquire Bank won for digital
transformation, multi-year impact, integrated marketing campaign,
content marketing, microsite and influencer marketing
- The agency's rebrand for client AllazoHealth also won in the
corporate identity category
The ANA B2 Awards have been recognizing and celebrating the best
in business marketing for 47 years. The B2's Top Awards were
reviewed and scored by a select jury comprised of Chief Marketing
Officers and other business executives representing the highest
standards of strategic, creative, and effective business marketing
talent and expertise. The General Awards were judged by an online
panel of more than 250 leading business marketing
practitioners.
"We're thrilled and honored to be named B2B Agency of the Year
for the second consecutive year. This remarkable achievement is a
testament to the hard work, creativity and dedication of our entire
team," said Ted Kohnen, CEO and
co-founder of Park & Battery. "We extend our gratitude to the
ANA and the judges for recognizing our efforts. Their
acknowledgment reinforces the impact of our work in the
industry."
Just one week before winning at the B2 Awards, Park &
Battery won three prestigious honors at the ANA Business Marketing
NYC's Global ACE awards, including:
- Gold for Pro Bono Campaign for the agency's "Music Makes Us
Better" work with Children's Music Fund
- Silver in the Microsite category, also for the agency's "Music
Makes Us Better" work with Children's Music Fund
- B2B Rising Star for Mollie
McKinley, Senior Copywriter at Park & Battery
Park & Battery launched in February
2022 with a mission to become an agency of consequence,
doing work that creates value for brands and businesses. The agency
has grown to service more than 30 clients: B2B, B2C, FORTUNE 500
and growth-stage brands alike including Thermo Fisher Scientific,
Meta, UBS Wealth Management, The Oakland Roots Football Club,
AECOM, Esquire Bank, and B2B cannabis marketplace LeafLink.
"Winning these awards again highlight our consistent pursuit of
excellence and innovation," said Park & Battery President/Chief
Creative Officer, and co-founder Michael
Ruby. "This also inspires us to continue pushing boundaries
and setting new standards for B2B creativity and value creation.
Thank you to our clients, our teammates and everyone who has been
part of this journey with us. We can't wait for what's next."
About Park and Battery
Park & Battery is a brand, marketing and content agency
harnessing perspectives to create value for brands and businesses
globally. One of the world's most awarded B2B agencies, P&B has
been named Adweek's 2024 B2B Agency of the Year, as well as 2024
and 2023 Agency of the Year by the Association of National
Advertisers. The agency specializes in creating brands, launches,
and experiences that deliver impact, from strategy and messaging
through to creative/design, content, and media/go-to-market. The
agency is headquartered in Oakland,
CA with hubs in New York
City, Chicago, Salt Lake City, Miami, Toronto and the UK. Visit us at
ParkandBattery.com or follow us on LinkedIn.
About The ANA
The ANA's (Association of National Advertisers) mission is to
drive growth for marketing professionals, brands and businesses,
the industry, and humanity. The ANA serves the marketing needs of
20,000 brands by leveraging the 12-point ANA Growth Agenda, which
has been endorsed by the Global CMO Growth Council. The ANA's
membership consists of U.S. and international companies, including
client-side marketers, non-profits, fundraisers, and marketing
solutions providers (data science and technology companies, ad
agencies, publishers, media companies, suppliers, and vendors). The
ANA creates Marketing Growth Champions by serving, educating, and
advocating for more than 50,000 industry members that collectively
invest more than $400 billion in
marketing and advertising annually
About ANA Business Marketing NYC
ANA Business Marketing NYC (formerly the New York Chapter of the
Business Marketing Association) serves the local needs of ANA
Business Marketing national members – and more broadly serves the
needs of all B2B marketers by mentoring up-and-comers at the helm
of what's next, and providing access to game-changing people and
companies that accelerate careers, skills and connections.
Media Contact
Mick
Swasko, Park & Battery, 1 4155708468,
mick.swasko@parkandbattery.com, https://parkandbattery.com/
LinkedIn
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SOURCE Park & Battery