Morilee Appoints Jiyup Kim as Chief Design Officer
2024年6月20日 - 4:43AM
ビジネスワイヤ(英語)
Introducing an Age of Innovation and
Elegance at the Esteemed Global Design House
Morilee, a long-standing force in bridal and special occasion
dressing, proudly announces the appointment of Jiyup Kim as Chief
Design Officer. In this pivotal role, Kim will chart the course of
design innovation across Morilee's esteemed collections, spanning
Bridal, Couture, Quinceañera, and Special Occasion lines. Reporting
to President & CEO, Terri Eagle.
Kim brings an unparalleled blend of creativity, visionary
leadership, and a rich background in fashion and design, which will
positively influence the brands’ growth trajectory and elevate its
creative, commercial, and cultural success.
“It's with great pleasure we welcome Jiyup Kim to the Morilee
family, whose extensive track record in leading global brands
aligns perfectly with our vision for the future,” said Terri Eagle,
President & CEO of Morilee. “Jiyup's exceptional talent and
innovative approach to design are poised to redefine the landscape
of bridal, and we couldn’t be more excited to kickstart a new era
for the brand marked by excellence and authenticity."
Most recently, Kim served as Senior Design Director at Vera Wang
for over 10 years where she directed the creative vision of their
luxury Bridal, RTW, Red Carpet and Special Occasion Collections.
And additionally, Kim brings to Morilee an impressive resume
working for some of the world’s most celebrated and beloved fashion
and designer brands, including Jason Wu, Donna Karan and
Marchesa.
“As the new Chief Design Officer of Morilee, I am deeply honored
to redefine the future of bridal and special occasion design,” Kim
stated. “My mission and passion is to bring a fresh, authentic
voice to Morilee's collections that will elevate its creative,
commercial, and cultural success. I am excited to contribute to a
bold, visionary future for the brand.”
Kim’s first bridal collection for Morilee will debut at the
National Bridal Market Chicago, March 2025 and at Barcelona Bridal
Fashion Week, April 2025.
About Morilee:
The perfect blend of timeless classics reimagined for today’s
modern bride, Morilee is a premier global designer of bridal and
special occasion dresses with a presence in over eighty countries.
Founded in the heart of New York City’s Garment District, Morilee
has been setting the standard of innovation since 1953. With a
legacy spanning over 70 years, Morilee has become synonymous with
excellence in design, and proud to have grown from a local New York
City business to global brand, authority and leader in bridal and
special occasion wear, sold in over 3,000 specialty shops
worldwide. Morilee has taken generations of passion and woven them
into the core of our brand, creating iconic gowns that each become
part of our own history. Each dress is hand-crafted by our seasoned
artisans and dressmakers who ensure every bead is perfectly placed
and every appliqué beautifully flows, featuring form fitting
silhouettes, intricate beading and delicate lacework. Their years
of experience have been carefully honed to create awe-inspiring
dresses that are the heart of everlasting memories.
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Lynn Tesoro lcardelfe@gmail.com