NEW
YORK, June 19, 2024 /PRNewswire/ -- The global
virtual production market size is estimated to grow by
USD 3.91 billion from 2024-2028,
according to Technavio. The market is estimated to grow at a CAGR
of 21.48% during the forecast
period. Growing implementation of virtual production in
gaming industry is driving market growth, with a trend
towards adoption of strategies such as product launch, merger
and acquisition (m and a), collaboration, and partnership.
However, issues associated with virtual production led screens
poses a challenge. Key market players include 360Rize, Adobe
Inc., Arashi Vision Co. Ltd., Autodesk Inc., BORIS FX Inc.,
Brompton Technology Ltd., Deloitte Touche Tohmatsu Ltd., Epic Games
Inc., HTC Corp., Humaneyes Technologies Ltd., Mo Sys Engineering
Ltd., NVIDIA Corp., Panocam3d.com, ROE Visual Co. Ltd., Side
Effects Software Inc., Technicolor SA, The Walt Disney Co., Unity
Technologies Inc., Vicon Motion Systems Ltd., and Weta Digital
Ltd..
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Component (Software,
Services, and Hardware), Type (Post-production, Production, and
Pre-production), and Geography (North America, APAC, Europe, Middle
East and Africa, and South America)
|
Region
Covered
|
North America, APAC,
Europe, Middle East and Africa, and South America
|
Key companies
profiled
|
360Rize, Adobe Inc.,
Arashi Vision Co. Ltd., Autodesk Inc., BORIS FX Inc., Brompton
Technology Ltd., Deloitte Touche Tohmatsu Ltd., Epic Games Inc.,
HTC Corp., Humaneyes Technologies Ltd., Mo Sys Engineering Ltd.,
NVIDIA Corp., Panocam3d.com, ROE Visual Co. Ltd., Side Effects
Software Inc., Technicolor SA, The Walt Disney Co., Unity
Technologies Inc., Vicon Motion Systems Ltd., and Weta Digital
Ltd.
|
Key Market Trends Fueling Growth
The virtual production market is experiencing significant growth
due to strategic moves by key players. Autodesk Inc.'s acquisition
of PIX of X2X in February 2024 aims
to enhance collaboration and efficiency in virtual production.
Simultaneously, Disney and Epic Games Inc.'s collaboration on a new
games and entertainment universe expands market reach. These
strategic partnerships and mergers will positively impact the
market's expansion during the forecast period.
The Virtual Production market is experiencing significant growth
with the integration of technology in filmmaking. Architecture, Art
direction, and rendering are key components in virtual production.
Heads of departments in film production companies are embracing
virtual technology to streamline processes and enhance creativity.
Virtual production techniques such as real-time rendering and
virtual cameras are trending. Companies are investing in efficient
production methods using virtual tools. Producers are also adopting
virtual production to save time and reduce costs. Breakup of costs
and revenues indicate a promising future for this sector. Movies
and visual effects companies are major players in the virtual
production market. The future of virtual production lies in its
ability to provide cost-effective, efficient, and innovative
solutions for film and video content creation.
Research report provides comprehensive data on
impact of trend. For more details- Download a Sample
Report
Market Challenges
- LED screens, or LED walls, are commonly used in virtual
production by filmmakers. However, challenges with these
technologies can hinder market expansion. The ghosting effect, a
problem in low grayscale images, is caused by parasitic capacitance
in column changes, leading to unwanted LED activation. Another
issue is the cross pattern that appears when an LED fails in
fine-pitch displays, negatively impacting video quality. These
defects can limit the growth of the virtual production market
during the forecast period.
- The Virtual Production market faces several challenges in
implementing technologies such as Virtual, Real-time, Producion,
Studios, and Camera Systems. Movies and Television industries
require high-quality visual effects and efficient production
processes. Industries like Advertising and Gaming also demand
real-time rendering and interactive experiences. However,
integrating these technologies into traditional production
workflows can be complex. Cost, technology, and human resources are
significant challenges. The need for specialized skills and
training, as well as the high cost of equipment, can hinder
adoption. Additionally, ensuring technology compatibility and
seamless integration with existing systems can be a challenge.
Effective collaboration and communication between teams are also
crucial to overcome these hurdles and deliver successful virtual
production projects.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
This virtual production market report extensively covers market
segmentation by
- Component
- 1.1 Software
- 1.2 Services
- 1.3 Hardware
- Type
- 2.1 Post-production
- 2.2 Production
- 2.3 Pre-production
- Geography
- 3.1 North America
- 3.2 APAC
- 3.3 Europe
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 Software- The virtual production market is
experiencing significant growth, driven by the increasing demand
for realistic and efficient film and television production.
Companies are investing in virtual production technologies, such as
real-time rendering and motion capture, to create high-quality
visual effects. This trend is expected to continue, as virtual
production offers cost savings, increased creativity, and improved
workflows. Additionally, the rise of streaming platforms and the
need for high-quality content is fueling the market's growth.
Virtual production is revolutionizing the way content is created,
making it an essential part of the media and entertainment
industry.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Research Analysis
The virtual production market is experiencing significant growth
in the entertainment industry, with virtual production studios
becoming increasingly popular for movies and television
productions. Virtual production technology, including real-time
rendering engines and virtual cameras, enables filmmakers to create
stunning visual effects (VFX) in real-time. Virtual production
software and motion capture technology further enhance the
capabilities of these systems. LED screens are also being used to
create immersive and interactive experiences for consumers. The use
of computer-generated imagery (CGI) in virtual production is
revolutionizing the way stories are told, offering new
possibilities for industry applications. Real-time rendering and
DCI standards ensure high-quality output, while Bel Air Circuit,
EBU, and Quantum Media Systems are among the organizations driving
innovation in this field. Consumer preferences for more engaging
and interactive experiences continue to fuel the demand for
advanced virtual production solutions.
Market Research Overview
The Virtual Production Market encompasses innovative
technologies and techniques that blend real and virtual
environments in filmmaking and content creation. These solutions
enable efficient production processes, reducing the need for
extensive on-location shoots. Virtual Production studios utilize
advanced tools like real-time rendering, motion capture, and
performance tracking. They offer flexibility in making changes,
allowing for iterative improvements and cost savings. The
integration of virtual elements into physical sets enhances
storytelling and creates immersive experiences for audiences. The
Virtual Production industry is evolving rapidly, driven by
advancements in technology and the increasing demand for
high-quality, visually engaging content.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Component
-
- Software
- Services
- Hardware
- Type
-
- Post-production
- Production
- Pre-production
- Geography
-
- North America
- APAC
- Europe
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio