Cheers to a Comeback: Broadhead Brewery & Underdog Studio Revive the Iconic Underdog Pale Ale!
2024年6月19日 - 10:30PM
FOR IMMEDIATE RELEASE
An Ottawa-based craft brewery is going back to where it all
started with a relaunch of its first beer, proving that hard work
pays off.
Underdog, a Pale Ale created by Broadhead Brewery when they were
founded in 2012, is now available at several LCBO locations in the
province.
A partnership with Underdog Studio, a social advertising agency
from Toronto, both companies were established around the same time
and have grown to show that the odds can work in their favour
through quality and work ethic.
"We're thrilled to announce Underdog, the first beer we brewed
when we started Broadhead over twelve years ago, has been accepted
into the LCBO,” said Broadhead Brewery Chief Executive Officer
Jamie White.
“This beer was the catalyst that brought us together with our
friends at Underdog, who share our scrappy and determined spirit.
Cheers to the underdogs everywhere,” said White.
The revamped Pale Ale is a throwback to the one brewed in 2012
but with a few slight tweaks as Broadhead has grown older and
wiser.
Pouring a pale burnt orange with a moderate white head, Underdog
has aromas of citrus and grapefruit supported by hints of pine and
a slight malt sweetness.
The palate follows the nose, with pleasant citrus and grapefruit
up front and along with a nice amount of malt sweetness to balance
out the finishing hoppy bite.
Medium-bodied with moderate carbonation, 12 years of brewing
really shows with this great pale ale and is an example of the
company’s ethos of ‘Work Hard, Drink Easy.’
Underdog Studio goes by the motto ‘Underdogs Work Harder’ and
founder Brendan Weaver, whose company is a major player in beer
advertising, said the organic synergy between his team and
Broadhead Brewery should resonate with hard-working Ontarians
seeking a beverage that truly reflects their spirit.
"I'm proud to have aligned our agency with Broadhead as we have
shared values in quality, craftsmanship and work ethic overall. As
one of Canada's fastest-growing companies, we are always looking
for new opportunities to explore,” said Weaver.Similar to
Broadhead, Underdog Studio started from humble beginnings. Underdog
has won numerous creative awards for alcohol beverage and Consumer
Packaged Goods advertising. Underdog Pale Ale is available in 473ml
cans and has an ABV (alcohol by volume) of 5.2 per cent.
Broadhead already offers eight classic beers and a wide range of
limited run releases ranging from crispy lagers to bold IPAs.
Kaitlyn Stokes
Broadhead Brewery
Kaitlyn@broadheadbeer.com