Bloomreach Makes Hospitality Personal, Launching New Integrations That Connect Hospitality Software and Marketing Channels for More Tailored Guest Experiences
2024年6月19日 - 9:30PM
ビジネスワイヤ(英語)
Bloomreach, the platform fueling limitless ecommerce
personalization, today announced multiple new integrations that
enable hospitality businesses to personalize guest interactions
across marketing channels. These integrations automate the flow of
data from certain hospitality software, such as those that manage
bookings and reservations, into campaigns built in the Bloomreach
Engagement omnichannel marketing automation platform. This offers a
seamless way for marketers to enrich customer profiles with a more
complete view of the guest experience, empowering them to
personalize the customer experience with tailored content and
campaigns.
With travel, dining, and entertainment increasingly being booked
online today, hospitality brands have a unique opportunity to
connect with customers and foster loyalty across multiple
touchpoints — beyond just the in-person experience. Bloomreach aims
to enhance those interactions by offering seamless connections with
a number of hospitality technologies, such as newly released Opera
Cloud, MEWS and ResDiary, that capture important guest
insights.
Powered by Bloomreach's proprietary Loomi AI, these integrations
allow marketers to uplevel campaigns with advanced personalization,
while reducing time spent manually moving data from hospitality to
marketing software. With an automated flow of data creating a
centralized, single view of the customer, Loomi AI enables
real-time personalization of the guest experience across marketing
channels. From email to SMS, marketers can tailor content and
campaigns with insights like room preferences or dining favorites.
This not only boosts guest satisfaction — it builds greater brand
loyalty, creates new conversion opportunities, and ultimately
enhances profitability for hospitality businesses.
“Our newest integrations are aimed at helping hospitality brands
foster the deep customer loyalty that only true personalization can
create,” stated Anirban Bardalaye, Chief Product Officer,
Bloomreach. “By ensuring robust data and real-time insights inform
every guest interaction, marketers will be able to show every guest
what they care about most — in turn building stronger relationships
and paving new paths to profitability.”
Learn more about how hundreds of leading brands are using
Bloomreach Engagement to drive personalized customer journeys
powered by Loomi AI.
About Bloomreach
Bloomreach personalizes the e-commerce experience. Its data
engine unifies real-time customer and product data so businesses
understand what customers really want. By connecting that
understanding to every channel, the e-commerce experience becomes
limitless — reflecting a changing customer as they shop. Amplified
by the speed and scale of Loomi, Bloomreach's AI for e-commerce,
this creates endless new paths to purchase, greater profitability,
and fast business growth. Bloomreach products include: Engagement,
a marketing automation platform; Discovery, an e-commerce search
solution; Content, a headless CMS; and Clarity, AI-powered
conversational shopping. The company has multiple AI patents and
serves 1,400+ global brands including: Williams-Sonoma, Bosch,
Puma, and Marks & Spencer.
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version on businesswire.com: https://www.businesswire.com/news/home/20240619906184/en/
Michelle DeMaio Bloomreach Corporate Communications
michelle.demaio@bloomreach.com