Gen Z's love of "little sweet treats" driving
growth of nation's largest specialty cake company
DALLAS, June 18,
2024 /PRNewswire/ -- Nothing Bundt Cakes, famous for
its handcrafted Bundt Cakes, Bundtlets and Bundtinis®,
is celebrating the opening of its 600th bakery, located
in Tampa – Town 'N' Country,
Florida, as the brand continues
its strategic expansion.
The Dallas-based company has
grown into the nation's largest specialty cake company, with
locations throughout more than 40 states and Canada. It was recently named Yelp's 2024 No.
26 Fastest Growing Brand and ranked No. 84 in the 2024 Technomic
Top 500 Chain Restaurant Report.
Nothing Bundt Cakes opened 84 bakeries in 2023. Its
600th bakery is the 41st new location so far in 2024.
The brand is on track to become one of the highest-growth companies
in the industry over the next few years, with more sites in the
development pipeline as it expands in new and existing markets.
"With the great desire guests have to show care and kindness to
their loved ones and colleagues, coupled with the rising trend of
Gen Z enjoying 'little sweet treats' and the snackification of the
American diet, Nothing Bundt Cakes is growing faster than ever,"
said Nothing Bundt Cakes CEO Dolf
Berle. "We have been able to drive the business forward by
elevating celebratory occasions and leveraging the 'treat yourself'
trend – something our cakes have been doing since we opened our
first bakery more than 25 years ago."
In addition to cultural trends, companywide initiatives led by
the brand's leadership team are also creating unprecedented growth.
Berle, the executive team and Bakery Owners across the country have
focused on flavor innovation and ongoing digital transformation to
delight guests and encourage even more frequent visits.
Nothing Bundt Cakes has introduced pop-up flavors like Churro
Dulce de Leche, available exclusively in personal-sized Bundtlets,
added innovative new limited-time partnerships with brands like
OREO® and REESE'S®, and recently launched its first flavors for the
season with the Tastes of Summer Collection, featuring six cake
varieties.
The brand has ambitious plans to open its 1,000th
location by 2027. To learn more about franchising opportunities,
visit www.nothingbundtcakes.com/franchise-opportunities.
About Nothing Bundt Cakes
Founded in 1997, Dallas-based
Nothing Bundt Cakes is the nation's largest specialty cake company,
with 600 franchised and corporate bakeries in 40-plus states and
Canada and growing. Bakeries Bring
the Joy™ by offering handcrafted Bundt Cakes for pickup or delivery
in a variety of flavors and sizes, such as Bundtinis®, the brand's
cupcake-sized Bundt Cakes, personal-sized Bundtlets and 8- and
10-inch Bundt Cakes, plus decorations and gift options for life's
"just because" moments and special celebrations. Named Yelp's 2023
No. 2 Most Loved Brand, Nothing Bundt Cakes has also earned
industry recognition that includes Entrepreneur's Franchise 500®
ranking and Franchise Business Review's Franchise Hall of Fame.
For more information about Nothing Bundt Cakes, visit
https://www.nothingbundtcakes.com. To learn more about franchising
opportunities, visit
https://www.nothingbundtcakes.com/franchise-opportunities/.
Media Contact:
Danielle
Bramley
danielle@spmcommunications.com
817-329-3257
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SOURCE Nothing Bundt Cakes