Pilgrim’s® Knocks the Boredom Out of Chicken with Refreshed Brand Identity and Flavorful New Nugget Lineup
2024年6月18日 - 9:01PM
ビジネスワイヤ(英語)
From mini nuggets to loaded flavor combos,
Pilgrim’s is bringing the excitement of quick service restaurant
chicken to the frozen food aisle with bold new recipes and
packaging
Today, Pilgrim’s®, one of America’s largest poultry producers,
announced it is going where no chicken brand has gone before with a
flavor-forward new line that puts top consumer cravings in a
nugget. Following the brand’s launch during the pandemic to fulfill
a need amidst supply chain woes, Pilgrim’s is saying let’s get
peckin’ to the world with a new brand identity, flavor-packed
product portfolio, and original song and music video to bring
excitement, energy, and fun to the freezer aisle.
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the full release here:
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From mini nuggets to loaded flavor
combos, Pilgrim’s is bringing the excitement of quick service
restaurant chicken to the frozen food aisle with bold new recipes
and packaging. (Photo: Business Wire)
Chicken nuggets represent over 40% of the frozen cooked chicken
market, yet the grocery store aisle is lacking variety with 97% of
all new nugget products just being changes in pack sizes.1
Pilgrim’s mission to liven up mealtime has the brand going all-in
on nuggets with exciting flavors and new innovations to satisfy
America’s cravings. The crispy, crunchy, juicy, and munchy lineup
features unique sizes and flavors including Pilgrim’s Loaded
Nuggets, Pilgrim’s Ultimate Nuggets, and Pilgrim’s Mini
Nuggets.
“Today’s consumer does not want to eat boring chicken, but the
lack of variety in the frozen chicken aisle has left them with dry,
bland, and forgettable options. At Pilgrim’s, we’re combatting
chicken monotony by reimagining what chicken nuggets can be,” said
Sergio Nahuz, President Prepared Foods and CMO at Pilgrim's US.
“Our new brand is bold and imaginative with nuggets that put taste
at the forefront, because we’re not chicken about chicken.”
As part of the brand’s pursuit to rule the roost, Pilgrim’s is
flying the coop of traditional chicken advertising with bold new
packaging designed by Jones Knowles Ritchie and the brand’s
first-ever original song, “Put It In A Nugget,” developed in
partnership with independent creative agency Terri & Sandy.
Centered around the brand’s new platform and creative campaign that
knocks the boredom out of chicken, this song is accompanied by a
high-octane anthem video spotlighting Pilgrim’s new innovative,
taste-forward products.
About the new flavors:
- Pilgrim’s Loaded Nuggets: Available in Chicken Pot Pie
and Cheesy Jalapeño, Pilgrim's new-to-market innovation puts
America’s favorite flavors into a snackable bite.
- Pilgrim’s Ultimate Nuggets: The name says it all –
seriously flavorful, dangerously crispy, and perfectly seasoned,
these nuggets are re-imagined to be the best tasting nuggets in the
frozen chicken aisle.
- Pilgrim’s Mini Nuggets: Inspired by the 90% of Americans
who consume at least one snack a day2, mini nuggets are a fun,
poppable treat that can flex between dinner time and snack time and
are available in three craveable flavors: Zesty Ranch, Buttery, and
Original.
Pilgrim’s new lineup of nuggets will be hatching this summer on
shelves across the country. To find a retailer nearest to you,
visit www.pilgrimsusa.com and follow the brand on Instagram.
1 Circana (IRI) Syndicated Data L13W ending 11/5/23 2
Datassential 2024; IRI Circana Syndicated Data; Numerator 2022;
Internal Sensory (n=60); Toluna Custom Survey 2022
About Pilgrim’s®
As a global food company with more than 62,000 team members,
Pilgrim's processes, prepares, packages, and delivers fresh,
frozen, and value-added food products for customers in more than
100 countries. The company operates protein processing plants and
prepared foods facilities in 14 states, Puerto Rico, Mexico, the
U.K, the Republic of Ireland and continental Europe. For more
information, please visit www.pilgrims.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240618186966/en/
Matt Connelly (303) 903-7790 Matthew.Connelly@JBSSA.com Arden
Floom (847) 436-3995 Arden.Floom@zenogroup.com