New brand story presented at a special event
at Charlotte FC Atrium Health
Performance Park
CHARLOTTE, N.C., June 17,
2024 /PRNewswire/ -- Thompson, a leading provider of
critical early childhood, family stability, and mental health
services, announced the launch of their new logo and reimagined
branding vision during a celebration at Charlotte FC's training
facility and business headquarters. The long-awaited change
modernizes Thompson's brand to more accurately reflect where the
organization is today, following a storied 140-year history.
Will Jones, CEO of Thompson,
presented the new branding. "Redefining and reaffirming who we are
and where we are going is crucial to achieving our mission," he
said. "Our passionate and experienced team supports communities
with a big heart, open arms, and genuine love for the people we
serve. Formally announcing that compassion is at the core of our
brand confirms Thompson's commitment to progress and forward
momentum."
The new logo features a symbolic spiral, representing Thompson
at the center as the catalyst of transformation, with an arch
circling outward and back to Thompson, ensuring a steadfast
foundation for those served. The colors, legacy purple and peaceful
lavender, pay homage to Thompson's history while highlighting
strength and wisdom for the road ahead.
The icon displays a celebration of hope and optimism, which
plays into Thompson's belief that the change they enact creates a
ripple effect of positivity into the greater community.
Thompson's services and caring determination are transforming
lives with change that radiates, across families, throughout
communities, and into the hearts of every compassionate person who
supports their mission.
The updated brand story repositions the work Thompson does as a
key driver in strengthening communities. Changing lives changes
everything – not just for those who benefit from and depend on
their services – but for everyone connected to Thompson's
mission.
About Thompson
Thompson is a trustworthy catalyst for change across the
Southeast, making a significant impact on the lives of children at
risk, their families, and the disadvantaged communities they call
home. As a foundation built to transform lives, Thompson invites
all community members to participate in helping to attain their
vision. All children healthy, all families thriving, all
communities strong.
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SOURCE Thompson Child & Family Focus