Centric Brands Announces Global Licensing Partnership With the Messi Brand
2024年6月18日 - 2:14AM
ビジネスワイヤ(英語)
Centric will launch adult and kid’s product
through a breadth of lifestyle categories
Centric Brands LLC (“Centric” or the “Company”) announced today
an exclusive global licensing agreement with the Messi Brand to
design, manufacture and distribute an extensive range of Messi
branded lifestyle products. Through this agreement, the Messi brand
joins Centric Brands’ diverse portfolio of premiere
industry-leading brands and leverages Centric’s unapparelled
design, marketing and operational expertise.
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The Messi Collection (Photo: Business
Wire)
The product categories will offer a diverse range of styles that
embody the iconic spirit and global appeal of Lionel Messi. The
launch will feature a breadth of men’s, women’s, and kid’s
categories, including apparel, outerwear, sleepwear/loungewear,
underwear, hosiery, swim, accessories, seasonal items, linen and
home textiles and stationery/party supplies.
“Widely regarded as one of the greatest soccer players of all
time, we are thrilled to introduce the authentic Messi branded
lifestyle products globally to the passionate fan across all ages,
categories and retailers,” said Jason Rabin, Chief Executive
Officer, Centric Brands. “The continued rise in popularity of
soccer across all ages and territories marks a significant
opportunity for Centric to do what we do best and create
outstanding products and experiences to continue to grow an already
powerful brand.”
"I thank Centric Brands for the trust placed in making the Messi
Brand grow globally in different lifestyle categories, I hope that
it will be liked by people,” said Leo Messi.
The first delivery under the partnership will launch in Summer
2024 across multiple retail partners.
About Centric Brands LLC.
Centric Brands LLC is a global leading lifestyle brand
collective that has unparalleled expertise in product design,
development and sourcing, retail and digital commerce, marketing,
and brand building. Centric designs, sources, markets, and sells
high-quality products in the kids, men’s and women’s apparel,
accessories, beauty, and entertainment categories. The Company’s
portfolio includes licenses for more than 100 iconic brands,
including Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder®, and
Under Armour® in the kid’s category; Joe’s Jeans®, Buffalo®, Hervé
Léger®, and IZOD® in the men’s and women’s apparel category;
Coach®, Kate Spade®, Michael Kors®, All Saints®, Frye®,
Timberland®, Hunter®, and Jessica Simpson® in the accessories
category; and in the entertainment category, Disney®, Marvel®,
Nickelodeon®, and Warner Brothers® among many others. The Company
also owns and operates Zac Posen®, Hudson®, Robert Graham®,
Avirex®, Fiorelli®, and Taste Beauty® and operates a joint venture
brand, Favorite Daughter, with Sara and Erin Foster. The Company’s
products are sold through leading mass-market retailers, specialty
and department stores, and online. The Company is headquartered in
New York City, with U.S. offices in Los Angeles and Greensboro, and
international offices in Asia, Europe, Montreal, and Toronto.
Centric Brands social impact efforts are centered around our
commitment to serve and uplift the communities where we live and do
business. Through our collective volunteerism and contributions, we
are dedicated to making a caring and lasting impact on the world
around us.
For more information about Centric Brands, please visit
www.centricbrands.com.
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MEDIA Amy Rapawy arapawy@centricbrands.com