Be Your Possible’s Third Annual Run for Research Unlocks $500,000 Donation for Medical Research From Sermo
2024年6月17日 - 10:05PM
ビジネスワイヤ(英語)
Run for Research Hits Milestone 10,000+
Registrations for June 9th Global Run, Bringing Total Donation From
Sermo to $850,000 Benefiting 30+ Organizations
Run for Research, an annual global connected run to raise money
for life-saving medical research, proudly announces a $500,000
donation to support medical research after reaching a milestone
10,000+ registrants for the event on June 9th. In the first two
years, Run for Research was a physician-led initiative and this
year, the run was opened to all runners who want to support
life-saving medical innovation. Runners around the globe pledged a
distance and chose a medical cause; every 1,000 runners registered
unlocked a $100,000 donation from Sermo, up to $500,000. This past
Sunday, Run for Research activated 10,160 total runners of which
over 9,000 physician runners, spanning 86 countries and over
71,000km.
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Run for Research Hits Milestone 10,000+
Registrations for June 9th Global Run (Photo: Business Wire)
Sermo, an online physician community and leader in healthcare
insights, is a founding partner and provides the $500,000 donation.
Run for Research is inspired by cancer survivor and Sermo CEO Peter
Kirk’s incredible completion of the NYC Marathon just five months
following his life-saving blood stem cell transplant. Kirk had a
harrowing experience of surviving Acute Myeloid Leukemia, a rare
cancer of the blood and bone marrow. After receiving a terminal
diagnosis and being intubated in the ICU with double lung
pneumonia, Kirk received a second chance at life thanks to medical
research which inspired him to found the charity Be Your Possible
and the flagship Run for Research event.
"Participating allows me to engage in physical health and is an
opportunity to be grateful for the health we have,” said Dr. Ashish
Rana, MD, Internal Medicine and Sermo Medical Advisory Board
Member. “The generous donation gives hope to others who one day may
be able to participate."
To date, organizations that have received donations for medical
research from Run for Research include the American Heart
Association, Hospital for Special Surgery, International Society
for Infectious Diseases, Foundation for Fighting Blindness, St.
Jude Children’s Research Hospital, and Memorial Sloan Kettering
Cancer Center, where Kirk received his life-saving blood stem cell
transplant, along with many other global organizations conducting
life-altering research.
“I am incredibly proud of how Run for Research has united people
globally in support of critical medical research,” said Peter Kirk,
CEO of Sermo and Founder of Run for Research. “The freedom to
participate from any location and choose the charity that matters
most personally, all without fundraising demands, showcases the
unique spirit of this event and why we’ve been able to activate so
many people globally.”
To learn more about the mission and to support the cause, please
visit beyourpossible.com and stay tuned for more information on Run
for Research 2025.
Be Your Possible:
Born from Founder and Sermo CEO Peter Kirk’s harrowing
experience with Acute Myeloid Leukemia, journey to recovery, and
commitment to inspiring others to be their possible, Be Your
Possible is a global charitable organization committed to raising
awareness and funds for medical research to help others benefit
from life-saving treatments, such as Peter’s own blood stem cell
transplant.
The organization was founded in 2022 launching its first
initiative, Run for Research (formally known as Run with Peter), a
global movement mobilizing thousands to run in support of medical
research.
Peter’s “possible” is running 1,000 half marathons by the 10th
anniversary of his transplant. We pledge to empower not only other
patients, but everyone to take steps toward finding their own
possible, from exercise to education and personal growth.
Our core belief is that anything is possible,
by taking one step at a time, TOGETHER. To learn more, visit
beyourpossible.com.
About Sermo:
Sermo is the largest global healthcare research company and the
most trusted physician and provider engagement platform. Sermo
engages with more than 1.5 million HCPs across 150 countries and
has reach into the U.S. Payer market that now exceeds 230M
commercial lives covered.
For over 20 years, Sermo has been turning physician experience,
expertise, and observations into actionable business insights that
benefit pharmaceutical companies, healthcare partners, and the
medical community at large. Sermo offers on-demand access to HCPs
via a proprietary health-tech ecosystem to gain targeted HCP
insights that inform strategic decisioning in real-time. To learn
more, visit www.sermo.com.
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